http://guruknowledge.org en-us http://guruknowledge.org N/A daleking@guruknowledge.org Sun, 12 Oct 2008 14:23:26 -0400 20 http://guruknowledge.org/articles/1894/1/The-Secret-Of-Discovering-Your-Own-Profitable-Passion/The-Secret-Of-Discovering-Your-Own-Profitable-Passion.html Many people have stated that they would like to create an on line business but they don't have any idea where to start. I have seen people make the mistake of throwing up a website and creating a product without looking the basics first and then wondering why they haven't been able to get any traffic or customers. Maria@falconfreedom.com (Maria Boomhower) Thu, 09 Oct 2008 00:00:00 -0400 http://guruknowledge.org/articles/1889/1/The-Distance-Between-Avoidance-and-Attention-in-Customer-Service/The-Distance-Between-Avoidance-and-Attention-in-Customer-Service.html Is also a brand impression that can go a long way in positive word of mouth. With more brands joining social media every day, the question of how brands should behave becomes more important. This is not the kind of interactive a company is used to, although it can build on it. It's like a brand walking into a room with other brands - yes, people who publish online and customers who participate to forums and social networks, for example, are brands. daleking@guruknowledge.org (Valeria Maltoni) Mon, 06 Oct 2008 00:00:00 -0400 http://guruknowledge.org/articles/1883/1/Do-You-Have-A-Plan/Do-You-Have-A-Plan.html In my not so humble opinion, one of the main reasons that most people failto make decent money online is because they don't have a plan. Let me ask you a question, right off the bat. Do you have a business plan? What is it?   daleking@guruknowledge.org (Dale King) Fri, 03 Oct 2008 00:00:00 -0400 http://guruknowledge.org/articles/1882/1/Online-Marketing-Basics/Online-Marketing-Basics.html Let's cover a few of the basics concerning online marketing. In the earliest years of the Internet it was widely believed (contrary to fact) that websites, by their very existence, could function as advertising. Put up a website and the world would beat a path to your online door. This misconception caused many heartaches, because advertisements are offers that you see accidentally - when you aren't looking for them. daleking@guruknowledge.org (Bob Podolsky) Thu, 02 Oct 2008 00:00:00 -0400 http://guruknowledge.org/articles/1881/1/Niche-Marketing-With-SEO---A-Valid-Choice/Niche-Marketing-With-SEO---A-Valid-Choice.html What is Niche Marketing? What is SEO? Niche marketing with SEO isn’t quite self explanatory - so here’s a simple overview. A niche is simply a product category that people are looking for and that doesn’t have overwhelming competition on the supply side of the demand/supply equation. daleking@guruknowledge.org (Bob Podolsky) Thu, 02 Oct 2008 00:00:00 -0400 http://guruknowledge.org/articles/1878/1/Online-Marketing-to-Prospects---6-Secrets-to-Ensure-Your-Prospect-Well-Never-Runs-Dry/Online-Marketing-to-Prospects---6-Secrets-to-Ensure-Your-Prospect-Well-Never-Runs-Dry.html Many service business owners, once they become busy working with current clients, no longer make the time to market their businesses. It\'s only when business has dropped off (and the well is starting to run dry) that they frantically begin marketing their businesses again, anxious to fill in the gaps. When they speak to prospective clients, the prospects can hear the desperation in their voice and are thus unlikely to hire them. Frustrated by rejection, the business owner is off again, desperately seeking more clients. Does this describe your marketing pattern? If so, you\'re not alone. donna@getmoreclientsonline.com (Donna Gunter) Wed, 01 Oct 2008 00:00:00 -0400 http://guruknowledge.org/articles/1877/1/List-Building---7-Steps-to-Grow-Your-Email-List-With-Twitter/List-Building---7-Steps-to-Grow-Your-Email-List-With-Twitter.html Twitter is a microblogging platform that has taken the business world by storm, 140 characters per post. The purpose of Twitter is to post short updates (not to exceed 140 characters) about what you're doing at the moment, read the updates of others whom you're following (in a non-stalker way), and comment and reply on what they're doing. donna@getmoreclientsonline.com (Donna Gunter) Wed, 01 Oct 2008 00:00:00 -0400 http://guruknowledge.org/articles/1875/1/10-Most-Useful-Free-Google-Marketing-Tools/10-Most-Useful-Free-Google-Marketing-Tools.html Google is celebrating its 10th anniversarythis year. Happy Birthday Google! One way Google is celebrating this event isthru funding 10 million dollars for the ideathat can help the most people. An idea thatcould have the most impact on our world.   contact@bizwaremagic.com (Titus Hoskins) Tue, 30 Sep 2008 00:00:00 -0400 http://guruknowledge.org/articles/1874/1/Are-You-A-Dreaded-Yo-yo-Marketer/Are-You-A-Dreaded-Yo-yo-Marketer.html When I was a kid, one of my favorite toys was a yo-yo - a spinning disc on a string that could be set in suspended motion with the flick of a wrist, and then reeled back in with a twitch of the hand. daleking@guruknowledge.org (Willie Crawford) Tue, 30 Sep 2008 00:00:00 -0400 http://guruknowledge.org/articles/1871/1/Digg-School---4-Tips-To-Digg-Success/Digg-School---4-Tips-To-Digg-Success.html Over the past few years, I've written a number of posts that caught the attention of Digg users. Many were surprises, but a dozen or so were written specifically for Digg, mostly for clients.   daleking@guruknowledge.org (Robyn Tippins) Mon, 29 Sep 2008 00:00:00 -0400 http://guruknowledge.org/articles/1867/1/The-Power-of-Credibility-in-Marketing/The-Power-of-Credibility-in-Marketing.html If Tiger Woods offered to give you free golf lessons would you accept? Of course you would. Who wouldn't take free golf lessons from the world's greatest golfer?   daleking@guruknowledge.org (Dale King) Thu, 25 Sep 2008 00:00:00 -0400 http://guruknowledge.org/articles/1864/1/Internet-Marketing-in-the-Age-of-Google/Internet-Marketing-in-the-Age-of-Google.html  Forget the Computer Age or the Internet Age, centuries from now our current time will probably be referred to as the Google Age. This assumption is not exactly a great leap of faith; Google has quickly permeated into mainstream culture to become an underlying factor of everyday life, a tightly woven backdrop to our lives. contact@bizwaremagic.com (Titus Hoskins) Wed, 24 Sep 2008 00:00:00 -0400 http://guruknowledge.org/articles/1863/1/Social-Bookmarking-and-Power-Linking/Social-Bookmarking-and-Power-Linking.html Just in case you missed it... the Web has changed. I think a little history of the Internet is in order to grasp the big picture. I'm not going to give any dates (late eighties and early 90's)... I'll just give a quick run down.   daleking@guruknowledge.org (Andrew Daum) Wed, 24 Sep 2008 00:00:00 -0400 http://guruknowledge.org/articles/1862/1/How-to-Choose-a-Business-Thats-Right-for-You/How-to-Choose-a-Business-Thats-Right-for-You.html It's often said that when you start a business, you should choose something you love. Let's look at both sides of the love/business coin, shall we. Yes, starting a business doing something you enjoy will help to make the work involved more exciting. That enthusiasm will get you through a lot of the hard times that come with owning a business. alice@internetbasedmoms.com (Alice Seba) Mon, 22 Sep 2008 00:00:00 -0400 http://guruknowledge.org/articles/1854/1/7-Marketing-Lessons-I-Learned-From-the-Muscleheads-at-Golds-Gym/7-Marketing-Lessons-I-Learned-From-the-Muscleheads-at-Golds-Gym.html Can I share a secret with you? Many years ago, I almost chose a career in fitness. In my 20s, I modeled for Reebok and Ironman magazine, made it to the final round for hosting a fitness TV show, and I moonlit as an aerobics instructor and personal trainer for several years while I figured out how to get out of my day job in publishing. info@ezinequeen.com (Alexandria K. Brown) Wed, 17 Sep 2008 00:00:00 -0400 http://guruknowledge.org/articles/1849/1/Stubbornly-Focus-On-The-Right-Things/Stubbornly-Focus-On-The-Right-Things.html Nearly every day I receive e-mail from people asking me how they can get more traffic to their website or improve their search engine ranking or get more inbound links. For the most part, these people are well intentioned and truly want to learn how to do things the right way - and I applaud that. That being said, however well-intentioned they may be, these individuals are focusing on the wrong things. daleking@guruknowledge.org (Dale King) Thu, 11 Sep 2008 00:00:00 -0400 http://guruknowledge.org/articles/1848/1/Not-That-Its-News-But-Obama-Trumps-McCain-in-Online-Video/Not-That-Its-News-But-Obama-Trumps-McCain-in-Online-Video.html Divinity Metrics, which sounds like some sort of religious cult but is really a new video platform, analysis and research company, has put together an overview of the online video activity of Obama and McCain. daleking@guruknowledge.org (Steve Hall) Thu, 11 Sep 2008 00:00:00 -0400 http://guruknowledge.org/articles/1847/1/Google-Takes-First-Big-Leap-into-Video-Distribution/Google-Takes-First-Big-Leap-into-Video-Distribution.html Three months ago, Family Guy creator Seth MacFarlane partnered with Google to pilot an AdSense content distribution program. MacFarlane planned to use Google to disseminate short-form video and associated advertising across the sites of AdSense users. daleking@guruknowledge.org (Tig Tillinghast) Thu, 11 Sep 2008 00:00:00 -0400 http://guruknowledge.org/articles/1840/1/Top-Four-Marketing-Secrets-of-Building-a-Professional-Practice/Top-Four-Marketing-Secrets-of-Building-a-Professional-Practice.html Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can’t make it. Almost daily I talk to people who give up on their dream of “solopreneurship” and, resentfully, join the ranks of job seekers. adam@themarketingmentors.com (Adam Urbanski) Wed, 03 Sep 2008 00:00:00 -0400 http://guruknowledge.org/articles/1839/1/Dear-Ms-Subscriber---Please-Dont-Unsubscribe/Dear-Ms-Subscriber---Please-Dont-Unsubscribe.html Don't be insulted. Don't take it as a personal rejection. But you can count on it happening without fail. Each and every time you send a mailing to your opt-in list, a few of your subscribers will opt-out, meaning they will unsubscribe from your list. This doesn't necessarily reflect on the quality of your newsletter or your offers. daleking@guruknowledge.org (Dan B. Cauthron) Mon, 01 Sep 2008 00:00:00 -0400 http://guruknowledge.org/articles/1838/1/Co-Registration-List-Building---Truths-and-Lies/Co-Registration-List-Building---Truths-and-Lies.html When speaking of sales leads and lead generation, the term co-reg is rather loosely used - sometimes honestly by the uninformed - but often by those who intend a subtle misdirection for the sake of making a sale. With that in mind, the entire concept bears some definition. daleking@guruknowledge.org (Dan B. Cauthron) Mon, 01 Sep 2008 00:00:00 -0400 http://guruknowledge.org/articles/1831/1/Ten-Terrific-Tips-for-a-Successful-Ezine/Ten-Terrific-Tips-for-a-Successful-Ezine.html Here are ten easy tips to help ensure your ezine or business newsletter builds trust and confidence. Give them a try and see just how big a difference they can make!   daleking@guruknowledge.org (Corte Swearingen) Mon, 25 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1830/1/5-Reasons-To-Publish-Your-E-zine-on-Your-Blog/5-Reasons-To-Publish-Your-E-zine-on-Your-Blog.html Should you put your ezine archives on your blog? The simple answer? Yes! Think about it, why wouldn’t you? Unless you keep your ezine content private, behind a membership site of some sort, there’s no reason not to archive your ezine (or e-newsletter) articles. And if you’re going to archive them, wouldn’t it make the most sense to archive them on your blog? daleking@guruknowledge.org (Dawud Miracle) Fri, 22 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1829/1/Avoid-Email-Subject-Line-Dead-Zones/Avoid-Email-Subject-Line-Dead-Zones.html The debate in email used to be HTML or text. Most marketers have decided that HTML is the winner and pulls in a higher return. daleking@guruknowledge.org (Abbie Drew) Thu, 21 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1828/1/Do-you-know-this-person-Is-it-you/Do-you-know-this-person-Is-it-you.html Practically every day, people ask me for help and advice in creating the sorts of new rules marketing and PR that I speak about and write about. This is always a difficult request that I never really know how to answer. "Read my book and my blog" sounds egotistical. "Attend my seminar" sounds like a sales pitch. "I don’t know" sounds like I'm an idiot. david@davidmeermanscott.com (David Meerman Scott) Wed, 20 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1827/1/Branding-is-for-cattle/Branding-is-for-cattle.html Marketers are a bunch of flaky wimps. I have been speaking with many technology company CEOs recently—something like 50 in the past three months while on the speaking circuit and as part of research I am doing into how great technology companies build products and develop go-to-market strategies. Many CEOs tell me that the way marketing tends to happen in technology companies is ineffective. Some CEOs say that within the management teams and employees at companies they have worked in, marketers are focused on the wrong things. They are not aligned with the goals of the business. Yes, some CEOs tell me that marketers are a bunch of flaky wimps. david@davidmeermanscott.com (David Meerman Scott) Wed, 20 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1825/1/The-Good-Bad-and-Ugly-of-Contextual-Advertising/The-Good-Bad-and-Ugly-of-Contextual-Advertising.html There is a good look at the Pros and Cons of Contextual Advertising over at Online Journalism Review today. Here's a couple of snippets. daleking@guruknowledge.org (Darren Rowse) Wed, 20 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1824/1/How-to-Make-Your-Website-Sticky/How-To-Make-Your-Website-Sticky.html According to the dictionary, the word transient means: 1. Remaining in place only for a brief period of time. 2. One that is transient, especially a hotel guest or boarder who stays for only a brief time. daleking@guruknowledge.org (Dale King) Mon, 18 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1823/1/Five-Steps-to-Successful-Viral-Marketing/Five-Steps-to-Successful-Viral-Marketing.html I'm sure we've all heard of 'viral marketing' - the first question is usually 'What is it?' (and I won't insult your intelligence by telling you it's nothing to do with ill health).   daleking@guruknowledge.org (Steve Shaw) Mon, 18 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1820/1/How-to-Make-Twitter-Work-for-You-Part-2-of-3/How-to-Make-Twitter-Work-for-You-Part-2-of-3.html I've decided to cheat with this post and point you to a great article written just today by a super-smart blogger named Darren Rowse. Darren is the brainchild behind ProBlogger. I have been reading his blog about 2 years now and I always learn something great every time. daleking@guruknowledge.org (Desiree C. Scales) Sat, 16 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1819/1/How-To-Make-Twitter-Work-for-You-Part-1-of-3/How-To-Make-Twitter-Work-for-You-Part-1-of-3.html I received a great tip from Mack Collier from The Viral Garden blog about using Twitter for business yesterday. I asked a question on LinkedIn about Twitter and if people found it valuable or a waste of time. (LinkedIn is another powerful networking tool, but I digress...) daleking@guruknowledge.org (Desiree C. Scales) Sat, 16 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1818/1/Four-Super-Deadly-Marketing-Sins---And-How-To-Fix-Them/Four-Super-Deadly-Marketing-Sins---And-How-To-Fix-Them.html It seems nowadays every marketing guru and their brother-in-law has a “deadly sins and how to fix them” book, ebook or at least an article! But apparently nobody is reading this stuff! How do I know? Because nine out of every ten businesses continue making the same marketing goof-ups. adam@themarketingmentors.com (Adam Urbanski) Sat, 16 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1817/1/How-to-Stand-Out/How-to-Stand-Out.html Did you know that on Coca-Cola's balance sheet more than 90% of their value is represented by their "brand equity"? If building a unique brand is good enough for them, don't you think it could do some good for you? adam@themarketingmentors.com (Adam Urbanski) Sat, 16 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1810/1/Are-Your-Advertising-Costs-an-Expense-or-an-Investment/Are-Your-Advertising-Costs-an-Expense-or-an-Investment.html Isn't that a very good question for businesspeople to ask themselves? In our efforts to promote our website, we use a lot of different advertising methods to get our message out there. Like classified ads (online & offline), ezine ads, banner ads, safelist ads, solo ads, website ads, feed ads, social-business networks bulletins, blogging, postings in forums and groups, press releases, pay-per-click, and more. daleking@guruknowledge.org (Daniel G. St-Jean) Wed, 13 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1804/1/Turning-Cash-into-Cash/Turning-Cash-into-Cash.html  Many business owners don’t like to part with their money and with good reason. The constant barrage of vendors who want a piece of your cash pie can cause you to cling tightly to the purse strings. But have you ever considered that you could be missing opportunities to invest in your business and turn some of that valuable cash into even more cash?   daleking@guruknowledge.org (Stephanie Chandler) Mon, 11 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1803/1/How-to-Go-From-Being-A-Consumer-Of-Internet-Marketing-Info-Products-To-Being-A-Producer/How-to-Go-From-Being-A-Consumer-Of-Internet-Marketing-Info-Products-To-Being-A-Producer.html Today's the day, you know.The day the magic bullet ends.I'm not here to sugar coat things. To candy coat this business and sell you sandcastles, dreams and illusions of an easy life that doesn't exist. domains@amazingformula.com (Marlon Sanders) Sat, 09 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1801/1/The-Quickest-Way-To-Get-Cheap-Sustained-Website-Traffic/The-Quickest-Way-To-Get-Cheap-Sustained-Website-Traffic.html During a recent radio interview, one of the callers asked for several ways to get fast, cheap, sustained website traffic. She added on top of that "tall order" that she didn't want to use pay-per-clicks! daleking@guruknowledge.org (Willie Crawford) Thu, 07 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1800/1/How-To-Monetize-A-Blog-Or-Forum/How-To-Monetize-A-Blog-Or-Forum.html Blogs and forums are ideal "traffic magnets" for a website. Your website's visitors know that they are frequently updated, and that they are interactive, so they keep returning to "join the conversation." daleking@guruknowledge.org (Willie Crawford) Thu, 07 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1796/1/6-keys-to-Entertaining-Your-Audience-While-Persuading-Them-to-Buy/6-keys-to-Entertaining-Your-Audience-While-Persuading-Them-to-Buy.html 1. Quote from your book, business, product or cause.Tag the pages in your book or materials and rank them in priority. Give the audience a tasty bite of what it would be like to indulge in the banquet of your services, buy your book or product. Think of it an auditory sample that your audience can take home with them. daleking@guruknowledge.org (Susan Harrow) Wed, 06 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1792/1/Being-Unique-in-Network-Marketing---How-Not-to-Sound-Like-Every-Other-MLM-Opportunity/Being-Unique-in-Network-Marketing---How-Not-to-Sound-Like-Every-Other-MLM-Opportunity.html There are thousands of Network Marketing opportunities out there so the competition is very thick. While most home business builders are out there “selling” what they like about their company, product or service to prospects, my clients are using a system that is radically different and gets way more results. I’m going to show you how to make that system work for you so that you stand alone amidst the masses of average MLM business builders. daleking@guruknowledge.org (Dani Johnson) Tue, 05 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1791/1/Double-Your-Network-Marketing-Income---3-Simple-Steps/Double-Your-Network-Marketing-Income---3-Simple-Steps.html A few home business builders are doubling and tripling their income every 6 months. What do they know that others don’t? In working our MLM home based business, we all have access to the same company, product or service, the same corporate staff, support team and the same compensation structure. This article will show you 3 steps to doubling your Network Marketing income. daleking@guruknowledge.org (Dani Johnson) Tue, 05 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1790/1/21-Questions-to-Ask-Any-List-Service-Before-You-Sign-on-With-Them/21-Questions-to-Ask-Any-List-Service-Before-You-Sign-on-With-Them.html If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you. info@ezinequeen.com (Alexandria K. Brown) Tue, 05 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1789/1/Attract-New-Subscribers-With-Magnetic-Ads/Attract-New-Subscribers-With-Magnetic-Ads.html One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: info@ezinequeen.com (Alexandria K. Brown) Tue, 05 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1788/1/How-To-Make-Internet-Marketing-Work-For-You/How-To-Make-Internet-Marketing-Work-For-You.html Let's cut through the bull, the smoke, the mirrors and talkabout ALL you really gotta do to make it in this business.There are SO many programs, systems, approaches and so muchpitching, posturing, promising and claiming, people lose sightof the simplicity this business. domains@amazingformula.com (Marlon Sanders) Mon, 04 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1787/1/Its-Repetition-Stupid/Its-Repetition-Stupid.html Repetition is defined as "reiteration, or repeating the same word, or the same sense in different words, for the purpose of making a deeper impression on the audience."   daleking@guruknowledge.org (Dale King) Mon, 04 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1784/1/6-Myths-and-Realities-about-Making-Money-with-Affiliate-Programs/6-Myths-and-Realities-about-Making-Money-with-Affiliate-Programs.html Ever seen an affiliate program that claims to do '99% of the work' while all YOU do is advertise? Yes, the company handles the inventory, billing, product delivery, customer service, website maintenance ... daleking@guruknowledge.org (Angela Wu) Fri, 01 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1783/1/Working-on-Commission-The-Pros-and-Cons-of-Affiliate-Programs/Working-on-Commission-The-Pros-and-Cons-of-Affiliate-Programs.html When I first started doing business online in 1999, there was a huge selection of affiliate programs that paid great commissions. I was regularly raking in big bucks, so I felt no need to strike out on my own and develop a product or service. Why bother? It would take a lot of time and effort to do so, and collecting my commission cheques was a lot easier. daleking@guruknowledge.org (Angela Wu) Fri, 01 Aug 2008 00:00:00 -0400 http://guruknowledge.org/articles/1778/1/The-Success-Poem/The-Success-Poem.html I used to write poetry when I was a kid growing up. I used to love putting  words to paper, and making them rhyme. I was pretty good at it too. Anyway, instead of writing an article like I usually do, I decided to do something different and return to my poem-writing days.   daleking@guruknowledge.org (Dale King) Wed, 30 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1770/1/No-One-Needs-Another-Junk-E-mail---But-Everyone-Appreciates-E-mails-of-Value/No-One-Needs-Another-Junk-E-mail---But-Everyone-Appreciates-E-mails-of-Value.html If you're like me, you already get too many e-mails, and the majority of them are junk and of absolutely no interest to you. Neither you-nor your customer-need more of those, right? daleking@guruknowledge.org (Ford Saeks) Tue, 29 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1765/1/How-to-Use-Your-Website-to-Disqualify-Your-Prospects/How-to-Use-Your-Website-to-Disqualify-Your-Prospects.html How many hours have you spent this week with prospective clients who are great at draining your time and energy but can't seem to find the money or desire to hire you? I've had my weeks when the number is larger than I'd like to admit. Consequently, several years ago I implemented one strategy that has been my secret weapon in my client cultivation process -- I use my website to disqualify as many prospects as I can. donna@getmoreclientsonline.com (Donna Gunter) Sat, 26 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1764/1/7-Ways-to-Jumpstart-Your-Internet-Marketing-That-Wont-Break-the-Bank/7-Ways-to-Jumpstart-Your-Internet-Marketing-That-Wont-Break-the-Bank.html I’m not sure whether or not to pay attention to all the negative news reports about the state of the economy. For the most part, I’ve discovered that virtual businesses don’t quite suffer the same economic highs and lows in the same way as the rest of the country (or the world). However, in the life span of every business, there is a “recession”, or a point in which there’s a downturn or a decline of income. Typically, this recession period is short and cyclical, which puts the service business owner on an income roller coaster at times, especially if the business owner hasn’t developed multiple streams of income. donna@getmoreclientsonline.com (Donna Gunter) Sat, 26 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1763/1/Become-a-Recognized-Name---Youre-In-Control-of-Your-Own-Destiny/Become-a-Recognized-Name---Youre-In-Control-of-Your-Own-Destiny.html If you are reading this article today, you are likely among those who are working an online business. Unfortunately, you have already learned that finding customers is not as easy as you once thought it would be. Many people have broken the bank and their dreams searching for that first customer or second customer. daleking@guruknowledge.org (Bill Platt) Sat, 26 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1761/1/What-you-need-to-do-to-avoid-burning-money-on-advertising/What-you-need-to-do-to-avoid-burning-money-on-advertising.html Advertising. Curse? Money hole? Or powerful venue? It seems so obvious: where else, for a few hundred dollars, could you get in front of thousands of people? And it's true that many of them are really wanting what you're offering. daleking@guruknowledge.org (Mark Silver) Fri, 25 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1760/1/The-3-things-that-Gandhi-Mandela-and-MLK-Jr-knew-about-marketing/The-3-things-that-Gandhi-Mandela-and-MLK-Jr-knew-about-marketing.html Nelson Mandela is reported to have a presence that, when he walks into the room, you can just "feel it." Gandhi and the Reverend Martin Luther King, Jr. had similar effects on people. All three of them were at the heart of great movements that helped millions of people, and their names are household words around the globe. daleking@guruknowledge.org (Mark Silver) Fri, 25 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1756/1/8-Tips-to-Increase-Sales/8-Tips-to-Increase-Sales.html Do your summer sales need a boost?The answer to increasing your sales can be as simple asimproving your email customer service. daleking@guruknowledge.org (Abbie Drew) Thu, 24 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1755/1/Why-Are-You-Wasting-Your-Time-Spamming-Forums-With-Advertisements/Why-Are-You-Wasting-Your-Time-Spamming-Forums-With-Advertisements.html There are literally thousands and thousands of forums on the internet. They are an amazing resource for finding the answers to virtually anything you want to know. daleking@guruknowledge.org (Dale King) Wed, 23 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1753/1/Making-sales-online-is-easy-isnt-it/Making-sales-online-is-easy-isnt-it.html You've read the book, seen the ads, heard the rumors. Making money online is easy, isn't it? Well yes, it is. Maybe.   daleking@guruknowledge.org (Martin Avis) Wed, 23 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1752/1/The-Unwritten-Rules-of-Advertising-on-Forums/The-Unwritten-Rules-of-Advertising-on-Forums.html There are thousands of newsgroups and forums online. They provide a fascinating and useful insight into the minds and methods of others who share our interests. They also act as an amazing resource for finding out almost anything you need to know. daleking@guruknowledge.org (Martin Avis) Wed, 23 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1751/1/Prosper-Where-You-Are-Planted/Prosper-Where-You-Are-Planted.html I watch people every single day working their jobs like drones with no sense of purpose, no vision and no spirit of excellence. They are just doing their time, buying into the lie of security, kicking back and riding the wave to a great retirement. The brutal truth is that there is no security on this planet. This article will reveal how important it is to prosper where you are planted, making the most of what you have so that you are ready to bring that spirit of excellence into all future opportunities, giving you the best chance to succeed. daleking@guruknowledge.org (Dani Johnson) Tue, 22 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1750/1/Sticking-With-The-Proven-Network-Marketing-Success-System/Sticking-With-The-Proven-Network-Marketing-Success-System.html Has this happened to you? You get a brand new person started in your Network Marketing business and they randomly start talking to people, make a few sales and sign some people up. They are excited because things are working and then they get unteachable. Now they want to change this, add to that, do their own pre-recorded message, develop a website and check into other trainers. Let me show you how to handle those "smart ones" who try to reinvent the wheel... daleking@guruknowledge.org (Dani Johnson) Tue, 22 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1749/1/Dale-King-Interviews-Carmina-Perez/Dale-King-Interviews-Carmina-Perez.html Dale King Interviews Carmina PerezDale King: Today, I'm interviewing writer, speaker and internet  marketing consultant, Carmina Pérez. Hello Carmina, how are you? Carmina Pérez: Great Dale, thanks. Dale King: Would you mind explaining exactly what it is that you do? daleking@guruknowledge.org (Dale King) Tue, 22 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1746/1/3-Lessons-I-Learned-From-Having-My-Very-First-Sale/3-Lessons-I-Learned-From-Having-My-Very-First-Sale.html From past years of experience in selling information products online, I knew that December sales are generally always slow. So back in December 2004, I decided to try something different -- have my very first sale. info@ezinequeen.com (Alexandria K. Brown) Mon, 21 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1745/1/eSelf-Promotion/eSelf-Promotion.html If you're like most designers, you slapped together a Web site and called it a marketing tool. Guess what? There's more to online marketing than creating a Web site. In fact, you don't even need a Web site to master online marketing. What you need is an online presence, which means having the capacity to either 1) send samples of your work via email; or 2) post samples in cyberspace, either at a fee-based online directory, such as Theispot.com, or a free portfolio site like About.com or Portfolios.com. ilise@marketing-mentor.com (Ilise Benun) Mon, 21 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1743/1/Avoiding-the-Biggest-Cause-of-Failure-in-Network-Marketing/Avoiding-the-Biggest-Cause-of-Failure-in-Network-Marketing.html Do you know what the number one most common mistake is that people make in their Network Marketing business that without question leads to failure? Are you able to recognize this mistake and prevent it from happening to your business? Let me help you recognize and avoid this path to failure. daleking@guruknowledge.org (Dani Johnson) Fri, 18 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1740/1/Its-10pm-Do-You-Know-Where-Your-Brand-Is/Its-10pm-Do-You-Know-Where-Your-Brand-Is.html I've been working on a new logo for my Mogulette Blog (coming soon!) which has led me to think a lot about my brand and what direction to take it. I get so confused by all the different aspects of my business and how they're changing and how (or if) to connect them to one another. So I checked in with my branding guru, the very talented Romana Mirza (who is founder of her own firm, Studio Pinpoint) to shine some light on these matters. Her recommendation for entrepreneurs that are still testing their product/service mix is to start out by making a list of words. Here's what she had to say:   daleking@guruknowledge.org (Carmina Pérez) Thu, 17 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1738/1/Dale-King-Interviews-Barry-Moltz/Dale-King-Interviews-Barry-Moltz.html Dale King: Today I'm interviewing author and motivational speaker, BarryMoltz. Hello Barry, how are you? Barry Moltz: Great. Thanks for having me here. Dale King: Would you mind explaining exactly what it is that you do?   daleking@guruknowledge.org (Dale King) Thu, 17 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1737/1/The-Real-Truth-About-MLM-Success/The-Real-Truth-About-MLM-Success.html You just enrolled a brand new associate into your Network Marketing business and you are afraid to tell them what it really takes to get the job done because they might quit. A reality in ANY business venture is that there is attrition...people quit. So let's look at how you should prepare your new reps for the realities to come in their new business and how you can best set them up to succeed. daleking@guruknowledge.org (Dani Johnson) Wed, 16 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1736/1/What-Are-You-Really-Marketing/What-Are-You-Really-Marketing.html Having the privilege of training thousands of people from hundreds of companies who market a huge variety of products and services, you can imagine the great disparity of answers I get when I ask the question, "What are you really marketing?" Let's see if you have the right answer? If you do, you can avoid years of frustration and become one the top marketers in your industry, leaving others in the wake of your record breaking production.   daleking@guruknowledge.org (Dani Johnson) Wed, 16 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1735/1/Are-You-Your-Business-Card/Are-You-Your-Business-Card.html When I meet a businessperson, one of the first rituals after shaking hands is to take my other hand and reach out for his or her card. In the business world, it is a reflex reaction. In Japan, the practice is even more ritualistic. daleking@guruknowledge.org (Barry Moltz) Wed, 16 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1733/1/Hey-everybodyBite-ME/Hey-everybodyBite-ME.html Just kidding! I do have some interesting news, however. Registration of the new .ME top-level domain names will be open to the public starting Thursday, July 17 at 12 pm EST. daleking@guruknowledge.org (Dale King) Tue, 15 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1731/1/10-Ways-to-Sabotage-Your-Website-Traffic-and-Send-Visitors-Packing/10-Ways-to-Sabotage-Your-Website-Traffic-and-Send-Visitors-Packing.html If you’re running a website or online business, your number one goal should be to build traffic. The following are ten ways to drive traffic away from your site. Make sure you aren’t making these mistakes. daleking@guruknowledge.org (Stephanie Chandler) Tue, 15 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1727/1/4-Ways-to-Make-Money-from-People-Who-Are-LEAVING-Your-Site/4-Ways-to-Make-Money-from-People-Who-Are-LEAVING-Your-Site.html Oh no... are people leaving your site without buying? Get used to it! In fact, an average of 99% of your first time visitors to your sales pages will leave without buying or even contacting you. But don't get upset. Get richer! info@ezinequeen.com (Alexandria K. Brown) Mon, 14 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1719/1/Traditional-Marketing-A-Quick-Overview/Traditional-Marketing-A-Quick-Overview.html Marketing - A Juggler’s Art: Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has to do these things to thrive in his business: first, he has to hook his audience; gain their attention through several jazzy tricks; and then hold their attention by still more innovative juggling. All this he has to achieve without losing balance, focus or steadfastness in the art, the industry, in the marketer’s case. In short, marketing is all about alluring, attracting and holding a collection of customers for your Company’s welfare. daleking@guruknowledge.org (Jeff Blackwell) Thu, 10 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1718/1/Web-Coach-Tip-The-Truth-Is-Out----Confessions-of-a-Web-Pro/Web-Coach-Tip-The-Truth-Is-Out----Confessions-of-a-Web-Pro.html A colleague and I were going over details of a collaborative project when he said “IT.” “IT” was, “Ya know Donna, you really need to update your website – it’s … it’s really, well – YOU KNOW… needs something.” Donna@thewebcoach.net (Donna Payne) Tue, 08 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1717/1/What-Can-American-Idol-Teach-You-About-Business/What-Can-American-Idol-Teach-You-About-Business.html Well, folks, as luck and ratings would have it, it’s time for yet another season of that train wreck of reality TV, American Idol; the show that attempts to separate the talented from the terrible and brings them all into your living room each week for you to enjoy. Get ready to call in and cast your vote for who should be applauded and who should be muzzled. How fortunate we are to be living in a time when we can judge our fellow man via text message. daleking@guruknowledge.org (Tim Knox) Tue, 08 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1716/1/How-To-Make-Big-Money-On-eBay-Selling-Other-Peoples-Stuff/How-To-Make-Big-Money-On-eBay-Selling-Other-Peoples-Stuff.html There are 35 million users on eBay's US site and 50 million users of eBay's international sites and that number grows every day. Even with those numbers, there are still millions of people who know very little about eBay or are afraid to try it. daleking@guruknowledge.org (Tim Knox) Tue, 08 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1715/1/Is-Your-Website-Working-for-Your-Business/Is-Your-Website-Working-for-Your-Business.html The power of a website for small businesses cannot be emphasized enough. It is a must have marketing tool for small business owners. Your website is a gateway to a worldwide group of customers and prospects; it markets and sells your products and services; it attracts and converts sales leads; it establishes your credibility and expertise, and much more. daleking@guruknowledge.org (Jody Gabourie) Tue, 08 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1714/1/Choosing-a-Niche-Market/Choosing-a-Niche-Market.html A niche market is simply a narrowed target market. Developing a niche takes some time, research and thought - but the results are worth it. You start by looking at several possibilities and narrowing it down based on several factors such as the fit between your business and the niche, the possibility for growth, and so on. daleking@guruknowledge.org (Jody Gabourie) Tue, 08 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1713/1/Lunch-with-the-coupon-guys/Lunch-with-the-coupon-guys.html It’s all about coupons apparantly. My last blog post was on coupons: remember the McDonald coupon.A girl in my marketing class is writing her paper on coupons.And yesterday, I had lunch with two guys who are building a platform for, yes, coupons. daleking@guruknowledge.org (Sam Desimpel) Mon, 07 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1712/1/Cross-marketing-gone-bad-McDonalds--Amazon-strike-gold/Cross-marketing-gone-bad-McDonalds--Amazon-strike-gold.html Cross-marketing gone bad, McDonalds & Amazon strike gold! I admit I’ve been happily wasting some time checking out what former colleagues of mine are doing now. daleking@guruknowledge.org (Sam Desimpel) Mon, 07 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1711/1/Why-The-Information-Age-Is-Dead/Why-The-Information-Age-Is-Dead.html The Information Age is dead. We stand at the cusp of a new era. We used to live in the Information Age, but you know how it goes when everyone jumps on the bandwagon. Too much of a good thing became a bad thing. I know you feel it. We both know that everyone is glutted with more information than we know what to do with. You surf the web and there is page after page of information, right? But how do you sort and sift through it all and solve your problems? How do you get what you need-quickly? daleking@guruknowledge.org (Glenn Dietzel) Mon, 07 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1710/1/Little-Known-Secrets-About-Credibility-Marketing/Little-Known-Secrets-About-Credibility-Marketing.html A key factor in successfully marketing your business is to establish credibility within your market. How, you might ask, is it possible to establish credibility quickly? This article is geared toward helping you understand the importance of enhancing your credibility and how to leverage it in the most efficient manner possible. This is somewhat of a contrarian view on how to utilize your credibility so that you can become a best selling author and make money quickly. daleking@guruknowledge.org (Glenn Dietzel) Mon, 07 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1708/1/What-Conversion-Is-Why-it-Matters-and-How-to-Improve-It/What-Conversion-Is-Why-it-Matters-and-How-to-Improve-It.html Conversion is one of the most important concepts you need to understand if you want your blog and your freelance business to succeed. daleking@guruknowledge.org (Michael Martine) Sun, 06 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1707/1/Why-Email-Marketing-Matters/Why-Email-Marketing-Matters.html According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent . This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you’re not sending out at least monthly email newsletters to your subscriber base, you should be. The true cost comes from acquiring the prospects and clients, not the three or four hours needed to create a monthly newsletter. daleking@guruknowledge.org (Ryan Allis) Sat, 05 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1705/1/Web-Coach-Tip-10-Ways-To-Grab-Your-Prospects-Attention-Just-by-Using-Your-Photo/Web-Coach-Tip-10-Ways-To-Grab-Your-Prospects-Attention-Just-by-Using-Your-Photo.html I've noticed that slowly more and more professionals are finally getting it! They realize being the most extraordinary expert, or specialist in their field isn't enough to bring on new business. People are more willing to buy your product or service if they LIKE you. Donna@thewebcoach.net (Donna Payne) Fri, 04 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1704/1/The-Importance-of-Keeping-Your-Online-Brand-Consistent/The-Importance-of-Keeping-Your-Online-Brand-Consistent.html Your brand identity is how you see yourself. Your brand perception is how others see you. If you want your brand strategy to be successful, you need to ensure your brand message is consistent. daleking@guruknowledge.org (Martin Reed) Fri, 04 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1699/1/How-To-Build-An-Impressive-Social-Networking-Presence-Beginning-With-Facebook/How-To-Build-An-Impressive-Social-Networking-Presence-Beginning-With-Facebook.html Social networking sites like LinkedIn, MySpace, Facebook, and Squidoo are effective outlets for finding new readers, but it's easy to find your message spread thin if you don't choose the right strategy. To avoid the scattershot approach, choose 1 or 2 social networking sites that fit your business well and invest the time to maximize your presence in them. Explore what that might look like if Facebook is one of your choices. daleking@guruknowledge.org (Deltina Hay) Wed, 02 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1693/1/Stand-Out-in-Networking-Circles-By-Becoming-a-Subject-Matter-Expert/Stand-Out-in-Networking-Circles-By-Becoming-a-Subject-Matter-Expert.html Over time, you will meet a lot of people through your networking activities. It can be a challenge for you to stand out and for people to remember you. Pick a topic on which you have some knowledge to share. It should be something you enjoy keeping up with on a regular basis. It doesn’t matter if this subject relates to your career or your personal life. daleking@guruknowledge.org (Jason Jacobsohn) Mon, 30 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1692/1/10-Reasons-Why-Entrepreneurs-Should-Take-Relationship-Building-Seriously/10-Reasons-Why-Entrepreneurs-Should-Take-Relationship-Building-Seriously.html Each and every day, I work with entrepreneurs to help them grow their businesses by providing advisory services and opening up my network. One of the thrills of my diverse network is that I am able to connect entrepreneurs to the right people. Without actively building relationships, entrepreneurs will have a difficult time building and growing a business. daleking@guruknowledge.org (Jason Jacobsohn) Mon, 30 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1687/1/How-To-Really-Get-The-Competitive-Advantage-Over-Your-Competition/How-To-Really-Get-The-Competitive-Advantage-Over-Your-Competition.html One of the cool things about being an entrepreneur and business author and speaker is that I get to use all kinds of big words and phrases that make me sound much smarter than I am. daleking@guruknowledge.org (Tim Knox) Fri, 27 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1685/1/Why-LinkedIn-is-the-One-Social-Network-I-Couldnt-Work-Without/Why-LinkedIn-is-the-One-Social-Network-I-Couldnt-Work-Without.html When I teach Social Media classes to small businesses, I can always count on someone in the audience to ask a question that goes a little something like this: "I've got limited time to invest in social media, but there seem to be a million sites out there. How do I know which one is worth my time? If I only have time for one, which one should it be?" Well I generally try to weasel out of that question by telling them I'd use both LinkedIn AND Twitter, the truth is if I had to pick just one, LinkedIn would win, hands down. Let me tell you why. daleking@guruknowledge.org (Jennifer Laycock) Fri, 27 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1679/1/Can-Ordinary-People-Just-Like-You-Really-Make-Good-Money-Online/Can-Ordinary-People-Just-Like-You-Really-Make-Good-Money-Online.html Nearly every day I get an e-mail from one of my readers asking me if it's really possible for ordinary people without any special skills or education to make good money online. The answer is an emphatic YES! But I don't want you to take my word for it. I'm going to prove it yo you. I'm going to tell you some real success stories about real people:   daleking@guruknowledge.org (Dale King) Wed, 25 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1678/1/Three-Marketing-Promotion-Strategy-Tips/Three-Marketing-Promotion-Strategy-Tips.html Designing a successful marketing promotion strategy requires more than just putting together a compelling offer. This article focuses on three important strategies that are guaranteed to increase the effectiveness of your promotions.   daleking@guruknowledge.org (Corte Swearingen) Wed, 25 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1677/1/How-To-Avoid-Online-Scams/How-To-Avoid-Online-Scams.html Before you give your money or information to a person or organization, you want to make sure they are trustworthy. On the internet it is easy to claim to be anything or anyone, but you can learn how to avoid online scams. daleking@guruknowledge.org (Melanie Mendelson) Wed, 25 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1676/1/How-To-Build-A-Large-Mailing-List/How-To-Build-A-Large-Mailing-List.html To build a large mailing list you need to offer something of value to your subscribers and find a way to connect to possible sign ups. Your offer should have both immediate and long term value. daleking@guruknowledge.org (Melanie Mendelson) Wed, 25 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1675/1/Latency---A-Customer-Retention-Strategy/Latency---A-Customer-Retention-Strategy.html Here’s an interesting customer retention strategy that uses the concept of Latency. Latency is simply the average time between two of the same customer interaction events. These events could be a purchase, a phone call, or a web visit.   daleking@guruknowledge.org (Corte Swearingen) Tue, 24 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1673/1/How-to-Cope-With-Your-Critics/How-to-Cope-With-Your-Critics.html Every week I publish my ezine, I get almost instantaneous feedback. Most of the time it's wonderful comments like "Thank you for all you do" and "I really appreciated this article. It gave me tips I could really use on that subject." Or "Great teleseminar you're offering - it's just what I need to learn right now!" These emails make me all warm and fuzzy inside. info@ezinequeen.com (Alexandria K. Brown) Tue, 24 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1672/1/Should-You-Offer-a-Guarantee/Should-You-Offer-a-Guarantee.html Many new business owners ask me, "Should I offer a guarantee? I know it will help sales, but the risk really scares me." I offer guarantees on everything I sell, but that doesn't mean you should too. Here are some factors to consider and some ideas to get you started. info@ezinequeen.com (Alexandria K. Brown) Tue, 24 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1671/1/Keep-Your-Marketing-Simple-With-This-6-Step-Model/Keep-Your-Marketing-Simple-With-This-6-Step-Model.html Whether you are a professional in a solo-practice or own a small business, chances are you feel overwhelmed when it comes to marketing. While you may be an expert in your field, consistently attracting new clients probably isn’t one of your strengths. adam@themarketingmentors.com (Adam Urbanski) Tue, 24 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1670/1/Follow-Your-Strategy/Follow-Your-Strategy.html Did you know that most solo-professionals hire the Cheshire Cat as their marketing consultant? Frankly that’s the only conclusion I can come up with watching so many excited entrepreneurs eager to build a great business but ending up overwhelmed by too much information and frustrated by their lack of good results. adam@themarketingmentors.com (Adam Urbanski) Tue, 24 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1667/1/Remedial-help-for-Twitter-n00bs/Remedial-help-for-Twitter-n00bs.html If you're still getting the hang of Twitter, have a friend who is a total Tweetard, or simply have trouble remembering some of Twitter's handy dandy mobile shortcuts, you might dig this Tweet Sheet made with 'mobile card' technology from  211(me).  daleking@guruknowledge.org (Greg Verdino) Mon, 23 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1666/1/Get-yer-copy-of-quotGet-Content-Get-Customersquot/Get-yer-copy-of-quotGet-Content-Get-Customersquot.html Sorry folks, this isn't another free book giveaway.  Just a recommendation that you click over to Amazon and order a copy of "Get Content. Get Customers." by Joe Pulizzi and Newt Barrett.  I had the pleasure of reading... daleking@guruknowledge.org (Greg Verdino) Mon, 23 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1660/1/Social-Media-Marketing-is-Branding/Social-Media-Marketing-is-Branding.html Think of all the ways that companies use branding to build awareness of themselves or to promote their social awareness and customer service values. A few things come to mind such as greeters at the entrance of your my favorite store, go-green awareness issues, charity drives that "give back" to the community for every purchase made, TV screens playing music videos or news as you wait in line, and the list goes on. daleking@guruknowledge.org (Stoney DeGeyter) Thu, 19 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1659/1/How-To-Sell-That-Thing-You-Sell/How-To-Sell-That-Thing-You-Sell.html The other day I went to a local seminar on "internet marketing". I honestly didn't expect a whole lot; it was one of those "how to make money on the internet" things, which promised to tell you tips on how to use the search engines to your advantage, yada, yada, yada. But I have to say I was surprised, at least from the first 30 minutes of the 90 minute seminar. daleking@guruknowledge.org (Stoney DeGeyter) Thu, 19 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1657/1/Why-Use-Permission-Based-Email-Marketing/Why-Use-Permission-Based-Email-Marketing.html The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It’s far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising. daleking@guruknowledge.org (Ryan Allis) Thu, 19 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1654/1/Why-Doesnt-Pete-Townshend-Need-to-Do-Promotion/Why-Doesnt-Pete-Townshend-Need-to-Do-Promotion.html Pete Townshend is a rock star. He doesn’t need promotion. He is a brand. He’s a big idea of his own. He can start something new, and his customers find him. He can ignore all of the rules and ride the interest on the quality music and the top-notch promotion that’s already been done. It’s been compounding year after year in his “virtual marketing account.” daleking@guruknowledge.org (Liz Strauss) Wed, 18 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1640/1/Best-Ways-To-Identify-Your-Ideal-Clients--Customers/Best-Ways-To-Identify-Your-Ideal-Clients--Customers.html As a business coach, I strongly believe that it would be great if all businesses today would know who their ideal clients and customers are. If I asked each of the readers of this article to tell me who your ideal clients are, could you tell me? Have you ever taken time to truly identify your ideal clients and what they are like? I suspect a majority of readers of this article answered NO to these questions. daleking@guruknowledge.org (J. Glenn Ebersole) Sat, 14 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1639/1/A-Business-Coachs-Top-Ten-Tactics-for-Marketing-Professional-Services/A-Business-Coachs-Top-Ten-Tactics-for-Marketing-Professional-Services.html Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. daleking@guruknowledge.org (J. Glenn Ebersole) Sat, 14 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1638/1/How-to-Use-Social-Media-Tools-to-Achieve-Web-20-Optimization/How-to-Use-Social-Media-Tools-to-Achieve-Web-20-Optimization.html The Internet is changing and the changes are happening quickly. Luckily, the changes are in the favor of entrepreneurs, small businesses, authors, and small presses. Welcome to Web 2.0 and social media. daleking@guruknowledge.org (Deltina Hay) Fri, 13 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1637/1/Social-Media-Newsrooms---The-Ultimate-Web-20-Tool-for-Your-Business/Social-Media-Newsrooms---The-Ultimate-Web-20-Tool-for-Your-Business.html Imagine having just one place to send the media, prospective clients, book reviewers, or anyone who wants to know all about you, your business, or your book-a place where they can: daleking@guruknowledge.org (Deltina Hay) Fri, 13 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1634/1/Marketing-with-a-Telephone/Marketing-with-a-Telephone.html One of the most effective marketing tools ever invented is sitting on your desk right now. It’s your TELEPHONE! While many professionals waste time cold calling strangers, some marketing savvy pros are using phone in unique ways to quietly attract more new clients, increase customer loyalty, generate loads of referrals, boost sales and profits all while saving time and money. Would you like to know how? adam@themarketingmentors.com (Adam Urbanski) Fri, 13 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1631/1/How-to-Choose-the-Best-Headline-For-your-Ads/How-to-Choose-the-Best-Headline-For-Your-Ads.html Internet users are notorious scanners. That's why the headlines you use in your ads and sales letters are so important. Headlines act as stop signs in a crowded universe buzzing with scanners in this medium known as the "information superhighway."   daleking@guruknowledge.org (Dale King) Thu, 12 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1629/1/Social-Networking----What-Is-It-And-Why-Your-Business-Needs-It/Social-Networking----What-Is-It-And-Why-Your-Business-Needs-It.html Social networking. Social marketing. Web 2.0. You may have heard these terms bandied about and wondered what exactly they are and (more importantly) what they mean for your business. So let's dig right in and get some answers. First, some definitions.   michele@MichelePW.com (Michele Pariza Wacek) Wed, 11 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1628/1/Getting-Traffic-To-Your-Site----How-Do-You-Determine-Whats-the-Right-Strategy-For-You/Getting-Traffic-To-Your-Site----How-Do-You-Determine-Whats-the-Right-Strategy-For-You.html So you're looking for more traffic or visitors to your site. How do you determine the right strategy for you? Below are some questions to ask yourself so you can put together what's right for your specific business. michele@MichelePW.com (Michele Pariza Wacek) Wed, 11 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1626/1/Want-Maximum-Success-With-Your-Advertising---Know-When-and-Where-to-Use-Why-and-How/Want-Maximum-Success-With-Your-Advertising---Know-When-and-Where-to-Use-Why-and-How.html Let's talk baseball for a minute (sort of...). What is going through your mind as you're settling down in the batter's box? Most people would answer "Hitting the next pitch over the fence and winning the game with one swing of my bat." Sure. But that doesn't happen often. daleking@guruknowledge.org (Daniel G. St-Jean) Tue, 10 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1625/1/Are-Your-Advertising-Costs-an-Expense-or-an-Investment/Are-Your-Advertising-Costs-an-Expense-or-an-Investment.html Isn't that a very good question for businesspeople to ask themselves? In our efforts to promote our website, we use a lot of different advertising methods to get our message out there. Like classified ads (online & offline), ezine ads, banner ads, safelist ads, solo ads, website ads, feed ads, social-business networks bulletins, blogging, postings in forums and groups, press releases, pay-per-click, and more. daleking@guruknowledge.org (Daniel G. St-Jean) Tue, 10 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1617/1/Five-Ways-to-Increase-Profitability-By-Doing-The-Right-Thing/Five-Ways-to-Increase-Profitability-By-Doing-The-Right-Thing.html 1. Base your business in the Magic Triangle. Honesty, integrity, and quality are the three sides of the Magic Triangle of business success. Create the kind of company that stands for something more than the bottom line, and your bottom line will increase. daleking@guruknowledge.org (Shel Horowitz) Fri, 06 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1615/1/The-Top-10-Tools-for-Monitoring-the-Success-of-Your-Website/The-Top-10-Tools-for-Monitoring-the-Success-of-Your-Website.html One of the most important aspects of running a website is monitoring the site and its progress. By monitoring your website you will be able to see how it is performing and how it can be improved. This article covers 10 free tools that can help you to optimize your site for maximum results.   daleking@guruknowledge.org (Steven Snell) Fri, 06 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1614/1/Dale-King-Interviews-Valerie-VanBooven/Dale-King-Interviews-Valerie-VanBooven.html Dale King: Today I'm interviewing long-term care marketing expert andconsultant, Valerie VanBooven. Hello Valerie. How are you? Valerie VanBooven: Great thanks for the invitation! Dale King: Would you mind explaining exactly what it is that you do?   daleking@guruknowledge.org (Dale King) Fri, 06 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1604/1/Great-Networking-Tip---Dont-Insult-The-Alligator/Great-Networking-Tip---Dont-Insult-The-Alligator.html If you build a network, you will have a bridge to wherever you want to go." Those words are from Harvey Mackay, marketing guru and business person extraordinaire, and probably one of the world's foremost authorities on networking. daleking@guruknowledge.org (Daniel G. St-Jean) Tue, 03 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1603/1/Self-Promotion-The-Secret-to-Business-Success/Self-Promotion-The-Secret-to-Business-Success.html Many people have aspirations of achieving greatness in the business world. They want to be the next Bill Gates, Donald Trump or Oprah Winfrey. daleking@guruknowledge.org (Dale King) Tue, 03 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1601/1/Marketing-In-Home-Care-Services---The-Secrets-To-Senior-Service-Success---Part-1/Marketing-In-Home-Care-Services---The-Secrets-To-Senior-Service-Success---Part-1.html Marketing in-home care services can be an expensive adventure unless you know some of the secrets that make marketing a small business successful. Having consulted with in-home care services and elder care service providers for many years, I show providers that there are some key strategies keep in mind while formulating their marketing plans. daleking@guruknowledge.org (Valerie VanBooven) Mon, 02 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1600/1/Marketing-In-Home-Care-Services---The-Secrets-to-Senior-Service-Success-Part-2/Marketing-In-Home-Care-Services---The-Secrets-to-Senior-Service-Success-Part-2.html As discussed in part one, your USP is your Unique Selling Proposition. This is what sets your service apart from everyone else in your community. Your USP is part of the message that you convey to your prospects. Your message, the media that you use to convey that message, the market you are sending the message to must match. If they don't match, the result can be an expensive lesson with poor results. daleking@guruknowledge.org (Valerie VanBooven) Mon, 02 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1598/1/The-Marketing-Secret-You-Need-To-Know-Before-Its-Too-Late/The-Marketing-Secret-You-Need-To-Know-Before-Its-Too-Late.html What's keeping you from making those phone calls, writing that newsletter, going to networking functions - and all the other things you need to do to market your business, so the world knows you exist? Could it be that little pest called fear? daleking@guruknowledge.org (Sandy Reed) Mon, 02 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1591/1/Listen-To-What-The-Marketing-Experts-Say/Listen-To-What-The-Marketing-Experts-Say.html But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now. daleking@guruknowledge.org (Denise O'Berry) Thu, 29 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1590/1/Do-What-Works/Do-What-Works.html "Can you hear me now?" You'd be hard pressed to find someone in the US who doesn't know the company behind that question. daleking@guruknowledge.org (Denise O'Berry) Thu, 29 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1584/1/5-Ways-to-Drive-Visitors-Away-from-Your-Website/5-Ways-to-Drive-Visitors-Away-from-Your-Website.html There are tons of resources available that will teach you how to make money on the internet. Heck, I've written tutorials like that myself. But, perhaps it's easier to demonstrate what to do, with a lesson on what not to do. This article will teach you how to drive visitors away from your website screaming "Get me outta here!" If you prefer being alone with your website and don't want all those pesky visitors bothering you, then follow the guidelines below and you'll get rid of them quick as a blink. daleking@guruknowledge.org (Nicole Dean) Tue, 27 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1582/1/eBay---Pierre-Omidyars-Success-Story/eBay---Pierre-Omidyars-Success-Story.html "I never had it in mind that I would start a company one day and it would really be successful. I have just been motivated by working on interesting technology." daleking@guruknowledge.org (Evan Carmichael) Mon, 26 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1581/1/Wal-Mart---Sam-Waltons-Success-Story/Wal-Mart---Sam-Waltons-Success-Story.html "There is only one boss - the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." daleking@guruknowledge.org (Evan Carmichael) Mon, 26 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1579/1/Are-You-Gonna-Grow-Or-Die/Are-You-Gonna-Grow-Or-Die.html Are You Gonna Grow Or Die?There are new winds blowing in Internet marketing.  New things coming down the pike. domains@amazingformula.com (Marlon Sanders) Sun, 25 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1574/1/Dale-King-Interviews-YoungEntrepreneurcom-Founders-Matthew--Adam-Toren/Dale-King-Interviews-YoungEntrepreneurcom-Founders-Matthew--Adam-Toren.html Dale King: Today I'm interviewing the brilliant young founders of YoungEntrepreneur.com, Adam & Matthew Toren. Hello guys, how are you? Adam & Matthew: Doing great! Thanks Dale. Dale King: Would you mind explaining to my readers exactly what it is that you do?   daleking@guruknowledge.org (Dale King) Fri, 23 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1573/1/The-Magic-of-Marketing-in-Action/The-Magic-of-Marketing-in-Action.html  The buzzword in business is MARKETING. However, people often get its meaning confused with the other ways they interact with their customers. Here's an eight step at-a-glance understanding of this tricky subject. See if you can apply it to your business. daleking@guruknowledge.org (Kim Castle) Thu, 22 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1572/1/Leveraging-Your-Way-to-Big-Brand-Status/Leveraging-Your-Way-to-Big-Brand-Status.html When it comes to creating a business brand, small business owners often feel they can’t do it alone. No surprise. You can’t! Yet throughout school we’re taught that we have to “do it” on our own otherwise we’re “cheating.” This lone ranger approach is the demise of millions of businesses. daleking@guruknowledge.org (Kim Castle) Thu, 22 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1571/1/Does-Your-Marketing-Have-quotSkanky-Scrunchie-Syndromequot/Does-Your-Marketing-Have-quotSkanky-Scrunchie-Syndromequot.html A few years ago I spoke at a large marketing conference in Atlanta, Georgia. One woman approached my display table to ask a few questions. Honestly, she was so attractive it was intimidating. Tall with a pretty face, understated jewelry, a blue designer suit with beautiful shoes and a high-end bag. She looked like she'd just stepped out of a catalog. I thought to myself, "How polished! This woman really puts out a winning image. She must do very well with her business." info@ezinequeen.com (Alexandria K. Brown) Thu, 22 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1570/1/Up-Your-Sales-With-Testimonials/Up-Your-Sales-With-Testimonials.html When a prospect is deciding to hire you, register for your program, or buy your product online, you aren't there in person to help convince them you're "for real." That means you have to go the extra mile by building credibility, so your web visitor immediately can trust you! info@ezinequeen.com (Alexandria K. Brown) Thu, 22 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1569/1/What-Makes-a-Good-Newsletter-Editor/What-Makes-a-Good-Newsletter-Editor.html All newsletters are not created equal. In that same vein, neither are newsletter editors. Some have apparently forgotten the 'news' aspect of a newsletter. Instead, they bombard their poor, unsuspecting subscribers with a non-stop barrage of sales pitches, affiliate promotions and the next big product launch. daleking@guruknowledge.org (Kenth Nasstrom) Thu, 22 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1568/1/15-Irrefutable-Marketing-Proficiencies/15-Irrefutable-Marketing-Proficiencies.html Time and again I talk to people who try one or two promotional strategies, don’t get the desired results and give up. They are confused about what marketing is and convinced that it will never work for their business. Does this sound like you? adam@themarketingmentors.com (Adam Urbanski) Tue, 20 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1567/1/Five-Habits-of-Highly-Effective-Networkers/Five-Habits-of-Highly-Effective-Networkers.html "How to Turn Chicken Dinners into New Clients and an Endless Stream of Referrals" Even though business networking can quickly put you in front of hot new prospects, help you create life-long strategic alliances, get more referrals and simply find people you really enjoy hanging out with, the majority of professionals have no clue how to make their networking count. adam@themarketingmentors.com (Adam Urbanski) Tue, 20 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1566/1/Im-So-Excited-I-Got-1000-Hits/Im-So-Excited-I-Got-1000-Hits.html This morning, I received an e-mail from a new client. She was all excited because she had received 1000 hits on her website in her first week. She couldn't believe that a thousand people had discovered her website so quickly. daleking@guruknowledge.org (Dale King) Mon, 19 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1565/1/Understanding-Web-Logs-and-Why-it-Matters/Understanding-Web-Logs-and-Why-it-Matters.html General web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive the website. A lot can be learned by evaluating navigation patterns, most-viewed pages and exit pages. Deciphering web logs could easily become a full-time job. The information that can be gleaned from close log scrutiny is extremely valuable. notepage@aol.com (Sharon Housely) Mon, 19 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1564/1/10-Podcasting-Dos-and-Donts/10-Podcasting-Dos-and-Donts.html Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd. notepage@aol.com (Sharon Housely) Mon, 19 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1561/1/What-a-Lousy-Day-at-the-Golf-Course-Has-to-Do-With-Why-Youre-Not-Succeeding/What-a-Lousy-Day-at-the-Golf-Course-Has-to-Do-With-Why-Youre-Not-Succeeding.html I was at the golf course today, not actually playing a game of golf, but just practicing my swing at the driving range. I'm a newbie when it comes to golf. I've only played two actual games. daleking@guruknowledge.org (Jonathan Leger) Sun, 18 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1557/1/Syndicate-Your-Headlines-Using-RSS/Syndicate-Your-Headlines-Using-RSS.html RSS is quickly becoming the standard choice for delivering syndicated web content. Have you ever wondered how some of the large content sites deliver their headlines? Or, have you ever wanted to display news headlines, but didn't want to display the standard "Content Provided By..." info? Or, have you ever wanted to syndicate your own content? RSS may be the answer you've been looking for. admin@web-source.net (Shelley Lowery) Fri, 16 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1556/1/Mini-Sites----Highly-Targeted-Sales-Generators/Mini-Sites----Highly-Targeted-Sales-Generators.html If you're looking for a highly effective method of increasing your Internet sales, then mini-sites may be your answer. Mini-sites are one of the most effective marketing tools online. Not only are they effective, but they're also very inexpensive and easy to create. admin@web-source.net (Shelley Lowery) Fri, 16 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1555/1/How-To-Buy-Your-Online-Success/How-To-Buy-Your-Online-Success.html There are literally hundreds of internet marketing techniques in existence with more being developed rapidly. When you've got an internet business, driving traffic to your website is absolutely vital. After all, without traffic, your website does nothing but take up space on the World Wide Web. When searching for internet marketing options that drive traffic to your website, you may find the concept of buying traffic to be appealing. daleking@guruknowledge.org (Jason Tarasi) Thu, 15 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1554/1/How-To-Use-Freebies-To-Explode-Your-Online-Profits/How-To-Use-Freebies-To-Explode-Your-Online-Profits.html Most marketers look at information products as something that must be sold. Savvy marketers who look at the bigger picture know that sometimes it makes more sense to give away information products as free gifts - to build a relationship of trust with prospects that leads to future sales. daleking@guruknowledge.org (Jason Tarasi) Thu, 15 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1553/1/12-Steps-to-Creating-a-Business-Online/12-Steps-to-Creating-a-Business-Online.html "E-commerce"A word pervading our society, making headlines around theworld, and causing the stock market to rise and fall withstartling ease. domain.manager@ebookfire.com (Jim Edwards) Thu, 15 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1551/1/5-Steps-to-Better-E-mail-Delivery/5-Steps-to-Better-E-mail-Delivery.html How important is email deliverability to you?Essential!That's the response of most email marketers. daleking@guruknowledge.org (Abbie Drew) Thu, 15 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1545/1/10-Essential-Tips-for-Starting-Entrepreneurs---Ignore-these-at-Your-Peril/10-Essential-Tips-for-Starting-Entrepreneurs---Ignore-these-at-Your-Peril.html 1. Do What You LOVE: If you've chosen your business because you read that this niche was the next hot one, or because your favorite uncle (or your best friend) thinks you'd be well-suited for this business, you may as well pack up now and save yourself some time and money. If you don't love what you do, it will show...potential customers will know it and will go elsewhere. Is it possible to be successful anyway? Sure -- but it won't be easy and it won't be fun...and isn't that why you want to be in business for yourself anyway? daleking@guruknowledge.org (Terri Zwierzynski) Tue, 13 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1544/1/Internet-Marketing-Dilemma---Improving-Your-Double-Opt-In-Rates/Internet-Marketing-Dilemma---Improving-Your-Double-Opt-In-Rates.html You know that having a double opt-in* process for your newsletter/ezine list is a "best practice" in permission based email marketing. Several reasons: daleking@guruknowledge.org (Terri Zwierzynski) Tue, 13 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1542/1/Internet-Marketing---Discover-the-Power-of-Repurposing-Your-Content-for-Accelerated-Profits/Internet-Marketing---Discover-the-Power-of-Repurposing-Your-Content-for-Accelerated-Profits.html You have heard about the concept of repurposing, right? If you have been around the internet for more than a week I sure hope you have. daleking@guruknowledge.org (Alex Mandossian) Mon, 12 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1538/1/Various-Marketing-Methods-Pros--Cons/Various-Marketing-Methods-Pros--Cons.html Anyone who has ever done pay-per-click advertising knows that click-fraud, is a real and legitimate problem. Depending on who you ask, click-fraud estimates range from 10%-30%. But let's compare that to the negatives of other marketing methods. For example, if you advertised in an online ezine or newsletter that has a readership of 100,000, does that mean all 100,000 subscribers are going to see your message? No. Here's why. Because of e-mail filters and unopens, approximately 25%-75% of subscribers are never going to see your message.   daleking@guruknowledge.org (Dale King) Fri, 09 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1535/1/The-Secret-to-Web-Site-Success/The-Secret-to-Web-Site-Success.html Before I reveal it, a few observations. Like anything else in life, web site success demands strong goal orientation. Common sense right, but how often do we see web sites that scream, “We know you’re expecting a web site, so here it is, do what you want with it”? sangeeta.k2003@gmail.com (Daniel Levis) Thu, 08 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1534/1/What-If-Your-Website-Was-a-Real-Life-Salesperson/What-If-Your-Website-Was-a-Real-Life-Salesperson.html In today’s business environment, every company needs a website. And if you’re a small business with a limited budget, a low-cost solution may be tempting. But what if your website was a real-life salesperson? Would your lack of investment in them set them up for failure?   daleking@guruknowledge.org (Brody Dorland) Thu, 08 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1532/1/Top-Ten-Dangers-of-Marketing-Alone/Top-Ten-Dangers-of-Marketing-Alone.html Ever feel like you're pedaling fast but simply not going anywhere with your marketing? That seems to be a common theme these days, and I know why. Even thought the Net is laden with marketing programs of all kinds, few of them really rise up and truly transform most people's marketing efforts. daleking@guruknowledge.org (Suzanne Falter-Barns) Wed, 07 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1530/1/The-Customer-Is-Always-Right-Especially-When-You-Think-They-Arent/The-Customer-Is-Always-Right-Especially-When-You-Think-They-Arent.html It takes a long time for a self employed business owner to build up a reputation for great customer service. I am a caring person, and putting customer service first is something I hold very dear as an important aspect of how I do business. And recently, I almost blew it. In a fit of irritation over a client's request for help, I made a very poor assumption -- and almost made an idiot of myself in the process. daleking@guruknowledge.org (Terri Zwierzynski) Tue, 06 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1529/1/Solo-Entrepreneur-Marketing-Strategy---Give-Away-What-You-Know-and-Lots-of-it/Solo-Entrepreneur-Marketing-Strategy---Give-Away-What-You-Know-and-Lots-of-it.html One of the best ways to generate more income is to stop selling your expertise by the hour. Your expertise -- knowledge, skills, methods -- are your most valuable assets. By taking your expertise and packaging it in various forms, you can sell your expertise 24/7/365. daleking@guruknowledge.org (Terri Zwierzynski) Tue, 06 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1527/1/Build-A-Squeeze-Page-In-3-Easy-Steps/Build-A-Squeeze-Page-In-3-Easy-Steps.html One of the most frequently asked questions I receive from new web entrepreneurs is that they want desperately want to know how to build their lists. How can they create that coveted list of customers and clients which every business owner desires - in order to increase their chances of profitability. Isn't it a numbers game? daleking@guruknowledge.org (Lisa Angelettie) Mon, 05 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1524/1/How-to-Promote-Your-Products-With-Podcasts-and-Blogs/How-to-Promote-Your-Products-With-Podcasts-and-Blogs.html Here's a way to promote your products, services, business, idea,invention or concept that won't cost you an arm and a leg. domains@amazingformula.com (Marlon Sanders) Sun, 04 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1517/1/It-is-Not-About-Superior-Technology/It-is-Not-About-Superior-Technology.html There are many differences between managing mature markets and new ones, where innovation plays a central role. In existing and mature markets companies follow the principles of good management. They protect intellectual property, try to be the first to market, invest in internal capabilities and superior technology. daleking@guruknowledge.org (Daniel Scocco) Thu, 01 May 2008 00:00:00 -0400 http://guruknowledge.org/articles/1500/1/5-Mistakes-to-Avoid-While-Building-Your-Small-Business/5-Mistakes-to-Avoid-While-Building-Your-Small-Business.html In my years helping small business start-ups, I’ve seen the same mistakes repeated over and over. Many of these mistakes are the same ones I made with my first business two decades ago. They’re really easy to avoid for start-up entrepreneurs who are willing to learn the secrets and short cuts of other successful entrepreneurs. With each, I’ve included the rationale behind the mistake and how you can avoid it. Depending on where you are in the start-up process, use this information to avoid unnecessary struggle, wasted time and money. info@smallbusiness-bigresults.com (Janis Pettit) Tue, 29 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1498/1/Dale-King-Interviews-Jim-Connolly/Dale-King-Interviews-Jim-Connolly.html Dale King: Today I'm interviewing one of Europe's leading sales and marketing coaches, Jim Connolly. Hello Jim, how are you? Jim Connolly: I’m great Dale – Thanks for asking! Dale King: Jim, would you mind explaining to my readers exactly what it is that you do?   daleking@guruknowledge.org (Dale King) Tue, 29 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1495/1/How-to-Use-Information-to-Market-Your-Business/How-to-Use-Information-to-Market-Your-Business.html Information is a powerful and under-utilized marketing tool that can set your business apart from the competition and dramatically increase revenues. By educating your prospects and customers, you can build credibility in your field, establish yourself as an expert, and demonstrate your company’s solutions without a hard-sell. daleking@guruknowledge.org (Stephanie Chandler) Sun, 27 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1492/1/2-Powerful-ways-to-build-profit-with-Google/2-Powerful-ways-to-build-profit-with-Google.html Anyone who seeks to promote him or herself online is familiar with Google, the search engine with the runaway stock prices. I'm always on the lookout for new and innovative revenue streams so when I ran into these two that involve Google, I couldn't resist passing them along. The first way I'll share with you shows you how to get Google to pay you more for the ads you run for them. The second will tell you how to use Google's new algorithms to bring more traffic to your Web site so that you can sell more products/services once people arrive.   daleking@guruknowledge.org (Marnie Pehrson) Sat, 26 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1487/1/How-to-Sell-Service-Packages/How-to-Sell-Service-Packages.html One of the strategies I've been nagging everyone about lately (yes, I do mean nag—with a smile of course!) is to quit focusing on features and start relishing results. So far, so good. But where a lot of Service Professionals pull up short is when they try to describe their packages. All of a sudden, features tumble out like kittens running amok. daleking@guruknowledge.org (Kendall SummerHawk) Thu, 24 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1485/1/How-to-Make-Money-Online/How-to-Make-Money-Online.html Did you realize thousands of folks search in the form of a question each and every month? Learn how to make money online by capitalizing on this most overlooked online marketing technique, driving thousand of unique visitors to your site.   daleking@guruknowledge.org (Bruce Galle) Thu, 24 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1484/1/How-to-Make-Money-Online---Ultimate-Secrets-Revealed/How-to-Make-Money-Online---Ultimate-Secrets-Revealed.html How many times have you heard this about how to make money online or something on the lines of Marketing Guru Releases never revealed strategies to make money online? daleking@guruknowledge.org (Bruce Galle) Thu, 24 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1482/1/20-Ways-to-Increase-Your-Email-Marketing-Subscriber-List/20-Ways-to-Increase-Your-Email-Marketing-Subscriber-List.html One of the most cost-effective ways to grow your business is through e-mail marketing. Whether you publish electronic newsletters or simple promotional e-mail messages, most businesses find that the return on investment is substantial. daleking@guruknowledge.org (Stephanie Chandler) Tue, 22 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1478/1/26-Ways-to-Establish-Yourself-as-an-Expert/26-Ways-to-Establish-Yourself-as-an-Expert.html No matter what kind of business you're in, you are an expert in something. One powerful way to grow your business is to become known for what you do best. Because experts are the go-to people for services and products, establishing yourself as an expert gives you an edge over the competition, generates interest from prospects and builds loyalty with clients. daleking@guruknowledge.org (Stephanie Chandler) Mon, 21 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1474/1/The-5-Major-Traffic-Sources-Reviewed-and-Analyzed/The-5-Major-Traffic-Sources-Reviewed-and-Analyzed.html This article reviews the latest developments ingetting traffic to your web site. domains@amazingformula.com (Marlon Sanders) Sun, 20 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1471/1/24-Reasons-to-Form-Online-Strategic-Alliances-Part-2/24-Reasons-to-Form-Online-Strategic-Alliances-Part-2.html Part 2 of 2: Promotion and New MarketsIn Part 1 of this article, we looked at product sales and development from the perspective of an online strategic alliance. In this second part, we conclude with how strategic alliances can position your business, help gain more exposure and enter new markets. daleking@guruknowledge.org (Henriette Martel) Sat, 19 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1470/1/24-Reasons-to-Form-Online-Strategic-Alliances-Part-1/24-Reasons-to-Form-Online-Strategic-Alliances-Part-1.html Part 1 of 2: Product sales and developmentStrategic alliances are valuable affiliations or partnerships with similar or complementary businesses. They are not reserved for large corporations. Because of the nature of the web, you can easily link in with like-minded businesses to pool your resources and capture a greater share of the global market. By aligning yourself to carefully selected organisations and sharing your strengths, you can fast track your online success economically. daleking@guruknowledge.org (Henriette Martel) Sat, 19 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1465/1/How-to-Use-Video-Email/How-to-Use-Video-Email.html The bells are starting to ring again that email is dying.I'm reading reports that email use is on the decline and online users are spending less and less time communicating by email. What are Internet users doing instead? daleking@guruknowledge.org (Abbie Drew) Thu, 17 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1462/1/6-E-Newsletter-Success-Tips/6-E-Newsletter-Success-Tips.html Your email newsletter has less than a minute to succeed or fail with your readers. In fact you've only got 51 seconds to generate a response.According to the Nielsen Norman Group "Email Newsletter Usability" study they found users spend an average of 51 seconds on each of the newsletters they read that arein their own inbox. daleking@guruknowledge.org (Abbie Drew) Thu, 17 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1461/1/MySpace-A-Viable-Marketing-Tool/MySpace-A-Viable-Marketing-Tool.html MySpace is not only for teenagers and musicians. MySpace is also making a buzz among Internet marketers. At the invitation of Internet marketing guru Marlon Sanders, I set up a profile to see what the buzz is all about. Marlon calls it "...a ‘secret’ networking method the people on the inside are using." daleking@guruknowledge.org (Denise Wakeman) Tue, 15 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1458/1/Two-Step-Marketing---An-Old-Idea-Come-Full-Circle/Two-Step-Marketing---An-Old-Idea-Come-Full-Circle.html Whether out of necessity or perhaps wisdom, cost conscious mail order direct marketers of past decades did manage to develop and perfect a unique promotional method that, if applied correctly, still cuts a wide swath in today's market. daleking@guruknowledge.org (Dan B. Cauthron) Mon, 14 Apr 2008 00:00:00 -0400 http://guruknowledge.org/articles/1440/1/How-to-succeed-as-an-Affiliate-on-the-Net/How-to-succeed-as-an-Affiliate-on-the-Net.html