http://guruknowledge.org en-us http://guruknowledge.org N/A daleking@guruknowledge.org Fri, 29 Aug 2008 07:34:40 -0400 20 http://guruknowledge.org/articles/1278/1/55-Tips-for-Postcard-Marketing-Success/55-Tips-for-Postcard-Marketing-Success.html Direct mail postcard marketing is one of the most versatile forms of marketing available. With its versatility, postcard marketing can serve small businesses and large companies alike. publisher@postcardsmart.com (Brandon Cornett) Wed, 27 Feb 2008 00:00:00 -0500 http://guruknowledge.org/articles/793/1/Dale-King-Interviews-Joy-Gendusa/Dale-King-Interviews-Joy-Gendusa.html Dale King: Today, I'm interviewing the Founder and CEO of PostcardMania, postcard guru, Joy Gendusa. Hello Joy, how are you? Joy Gendusa: Doing great, thank you. Dale King: Joy, tell our readers how and when you got started marketing on the Internet.   daleking@guruknowledge.org (Dale King) Mon, 12 Mar 2007 00:00:00 -0400 http://guruknowledge.org/articles/783/1/Getting-Ideas-for-Your-Postcards/Getting-Ideas-for-Your-Postcards.html If you're going to do postcard marketing on an ongoing basis, it's a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a "swipe file." How do you start a swipe file? By watching your mail! Save all the postcards that arrive in your mailbox for one month, and I guarantee that you?ll have a bumper crop of ideas to choose from. (During the political campaign season, it'll only take a week.) retallic@cox.net (Martha Retallic) Sun, 25 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/782/1/Planning-Your-Postcard-Marketing-Campaign/Planning-Your-Postcard-Marketing-Campaign.html Before you create your postcard, do a little planning. Ask yourself:1. Why are you doing this card mailing? Do you want to get new clients? Or do you want to stay in touch with existing clients?2. To whom are you going to be mailing these cards? Which begs another question: who's on your mailing list? retallic@cox.net (Martha Retallic) Sun, 25 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/781/1/When-Designing-Postcards-Aim-for-quotRefrigerator-Door-Mindsharequot/When-Designing-Postcards-Aim-for-quotRefrigerator-Door-Mindsharequot.html If you want to design effective marketing postcards, then aim for "Refrigerator Door Mindshare." By this, I mean that you should create a card that someone would be proud to display on his or her refrigerator door.The image on the front of your postcard should be simple, but attractive. I?ve found that brightly colored cards pull a better response than dark, moody cards. Save your artistic angst for some other medium. retallic@cox.net (Martha Retallic) Sun, 25 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/780/1/Quick-Postcard-Design-Tips/Quick-Postcard-Design-Tips.html TIP #1: Avoid the "Too Much Information" Syndrome I've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem. And the poor recipient, who only has limited time in his/her day, feels overwhelmed and gives up. Into the trashcan your card goes. Ouch. retallic@cox.net (Martha Retallic) Sun, 25 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/779/1/Postcards-Awareness-Tool-or-Selling-Tool/Postcards-Awareness-Tool-or-Selling-Tool.html Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in."My own perspective is that of the Web and graphic designer who must distinguish herself from the hordes of other designers out there. I do this by keeping my name in front of my clients and prospects with postcards. retallic@cox.net (Martha Retallic) Sun, 25 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/778/1/How-Well-Do-Postcards-Work/How-Well-Do-Postcards-Work.html The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as...  How Well Do Postcards Work?Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing. retallic@cox.net (Martha Retallic) Sun, 25 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/777/1/After-Your-Postcard-Mailing-Follow-Up-with-Finesse/After-Your-Postcard-Mailing-Follow-Up-with-Finesse.html I've heard a lot of people lament the fact that they just sent out a big postcard mailing, and, alas, no one called. Hey, it's happened to me. I've sent cards that I thought were so good that I was sure my phone would start ringing off the hook. And then my little Web and graphic design studio would be so busy that I'd be booked sold for the next three months. Hooray! But, instead, nothing but silence from the phone. retallic@cox.net (Martha Retallic) Sat, 24 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/776/1/Budgeting-for-a-Postcard-Mailing/Budgeting-for-a-Postcard-Mailing.html If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for: retallic@cox.net (Martha Retallic) Sat, 24 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/775/1/Direct-Mail-Postcards---Top-10-Ways-to-Increase-Response/Direct-Mail-Postcards---Top-10-Ways-to-Increase-Response.html Direct mail postcards are the workhorse of direct marketing. Direct marketers have used postcards for decades, for the simple reason that they work. Why else would they still be around after all these years? publisher@postcardsmart.com (Brandon Cornett) Sat, 24 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/774/1/Postcard-Direct-Mail-Marketing-Tips-and-Ideas/Postcard-Direct-Mail-Marketing-Tips-and-Ideas.html Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail copywriters follow. daleking@guruknowledge.org (Alan Sharpe) Sat, 24 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/773/1/High-Response-Marketing-With-Low-Cost-Postcards/High-Response-Marketing-With-Low-Cost-Postcards.html Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them ...if you apply these four little-known postcard marketing secrets. bob@bobleduc.com (Bob Leduc) Sat, 24 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/772/1/Low-Cost-Marketing-With-Postcards/Low-Cost-Marketing-With-Postcards.html Here's a simple way you can generate lots of sales leads ...or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcards provide the following 6 unique advantages over most other types of advertising. bob@bobleduc.com (Bob Leduc) Sat, 24 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/771/1/7-Tips-for-Successful-Postcard-Marketing/7-Tips-for-Successful-Postcard-Marketing.html Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. The following 7 tips will help you get the maximum response from postcards at the lowest cost. bob@bobleduc.com (Bob Leduc) Sat, 24 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/770/1/Modern-Marketing-With-Postcards/Modern-Marketing-With-Postcards.html Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today ...fast and with little or no effort. bob@bobleduc.com (Bob Leduc) Sat, 24 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/769/1/12-Reasons-to-Market-With-Postcards/12-Reasons-to-Market-With-Postcards.html If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program... bob@bobleduc.com (Bob Leduc) Sat, 24 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/768/1/Modern-Day-Postcard-Marketing/Modern-Day-Postcard-Marketing.html Postcards are one of the most effective marketing tools you can use to generate website traffic or sales leads. Postcards are not new - and they may not be very exciting. But they really work ...especially if you follow these 6 proven postcard marketing tactics. bob@bobleduc.com (Bob Leduc) Sat, 24 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/767/1/Postcard-Marketing-Success-Tips/Postcard-Marketing-Success-Tips.html Postcards may not be the most popular marketing tool in our modern high-tech business world. That's too bad because they can be a very cost-effective way to generate website traffic and sales leads ...if you do it right. Here are 5 proven tips that will help you create powerful marketing postcards guaranteed to produce a big response. bob@bobleduc.com (Bob Leduc) Sat, 24 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/760/1/How-to-Choose-a-Postcard-Printing-Company/How-to-Choose-a-Postcard-Printing-Company.html Direct mail postcards can help you promote your business easily, effectively and affordably. But to capitalize on these benefits, you need a reliable and efficient program in place. That's where postcard printing services come into the picture. publisher@postcardsmart.com (Brandon Cornett) Fri, 23 Feb 2007 00:00:00 -0500 http://guruknowledge.org/articles/749/1/6-Things-I-Know-About-Postcards-That-You-Dont/6-Things-I-Know-About-Postcards-That-You-Dont.html In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the “best of the best” – in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goes the most incisive highlights about postcards. daleking@guruknowledge.org (Joy Gendusa) Tue, 20 Feb 2007 00:00:00 -0500