http://guruknowledge.org en-us http://guruknowledge.org N/A daleking@guruknowledge.org Sun, 12 Oct 2008 13:41:57 -0400 20 http://guruknowledge.org/articles/1163/1/8-Tips-to-Make-Your-YouTube-Video-Go-Viral/8-Tips-to-Make-Your-YouTube-Video-Go-Viral.html Have you seen Will It Blend? It's a crazy series of videos by Blendtec, a small blender manufacturer. The series has been seen by millions of people. My favorite is Will It Blend? – iPhone. If you haven't seen it yet, do yourself a favor and take a minute to watch. This YouTube video has been seen 1.6 million times. david@davidmeermanscott.com (David Meerman Scott) Fri, 18 Jan 2008 00:00:00 -0500 http://guruknowledge.org/articles/1162/1/Content-Marketing-Strategy-Trumps-a-Search-Marketing-Strategy/Content-Marketing-Strategy-Trumps-a-Search-Marketing-Strategy.html Glenn Nicholas from OM4 uses the above title in his blog Content Marketing vs Search Marketing. Now, nothing against search engines; we get lots of traffic from them...but a search marketing strategy is starting to take a back seat to our best friend, content. Is content a part of a search marketing strategy or is search marketing a part of content marketing? joe@junta42.com (Joe Pulizzi) Wed, 16 Jan 2008 00:00:00 -0500 http://guruknowledge.org/articles/1161/1/Corporate-Content-Will-Take-Over-Media-As-We-Know-It/Corporate-Content-Will-Take-Over-Media-As-We-Know-It.html Yesterday I had a nice email exchange with a good friend and colleague regarding the rise and influence of content created by corporations. His belief was that traditional media will continue to be the main informational source for consumers and business professionals. joe@junta42.com (Joe Pulizzi) Wed, 16 Jan 2008 00:00:00 -0500 http://guruknowledge.org/articles/1160/1/The-Genius-of-Joel-Osteen-Content-Marketing-Expert/The-Genius-of-Joel-Osteen-Content-Marketing-Expert.html Joel Osteen is one of the most popular ministers in the world. I'm sure you've seen his 30 minute sermons somewhere on Sunday television. If not, maybe you've caught his best-selling book in the book store. Whatever the case, Joel Osteen Ministries from Lakewood, Texas has become one of the most influential groups in American when it comes to spiritual development. joe@junta42.com (Joe Pulizzi) Wed, 16 Jan 2008 00:00:00 -0500 http://guruknowledge.org/articles/1159/1/Want-Customer-Loyalty-Create-Customer-Wins-with-Content/Want-Customer-Loyalty-Create-Customer-Wins-with-Content.html The August 13th BusinessWeek article from Jack & Suzy Welch is truly eye-opening from a marketing perspective (link to article provided here, but requires BusinessWeek subscription). Welch discusses how customer loyalty has changed from a one-way (competitive price, excellent product quality, easy access, great service, etc). to a two-way partnership. Welch states: joe@junta42.com (Joe Pulizzi) Wed, 16 Jan 2008 00:00:00 -0500 http://guruknowledge.org/articles/1158/1/The-Five-Pillars-of-Content-Marketing---The-Ultimate-Definition/The-Five-Pillars-of-Content-Marketing---The-Ultimate-Definition.html I probably define what content marketing is at least twice a day. Try telling your parents that you are a content marketer - very challenging indeed. Even worse, try talking to your neighbor. Most of my friends have given up (and that's okay). joe@junta42.com (Joe Pulizzi) Wed, 16 Jan 2008 00:00:00 -0500 http://guruknowledge.org/articles/1157/1/4-Content-Marketing-Essentials-for-Every-Business/4-Content-Marketing-Essentials-for-Every-Business.html Content marketing isn't a luxury anymore...it's a necessity. Delivering consistent, valuable content to your customers and prospects is now a cornerstone of every business, large or small. Here are 4 things that every business, not matter what the size, should be doing on a regular consistent basis that involves high-value content. joe@junta42.com (Joe Pulizzi) Wed, 16 Jan 2008 00:00:00 -0500 http://guruknowledge.org/articles/1156/1/42-Content-Building-Ways-to-Attract-and-Retain-Customers/42-Content-Building-Ways-to-Attract-and-Retain-Customers.html Valuable and relevant content delivered to prospects and customers (called content marketing or custom publishing) is one of the best marketing methods on the planet. Here are 42 ways you can generate great content for your customers. These are applicable for small, medium and large-sized businesses and associations. If you have any additional, please let me know. joe@junta42.com (Joe Pulizzi) Wed, 16 Jan 2008 00:00:00 -0500 http://guruknowledge.org/articles/1155/1/Are-Corporations-the-New-Kings-of-Content/Are-Corporations-the-New-Kings-of-Content.html There are significant changes underway in the media business. Competition, which has traditionally been fairly straightforward and easy to identify, is now surrounding the playing field. Of course, the Internet is a big factor here, but something more important is going on. joe@junta42.com (Joe Pulizzi) Wed, 16 Jan 2008 00:00:00 -0500 http://guruknowledge.org/articles/1150/1/Content---The-Future-of-B2B-Marketing/Content---The-Future-of-B2B-Marketing.html When you mention content marketing to a business-to-business marketer, even an experienced one, the best reaction you get is confusion. Content marketing, otherwise known as custom media, custom publishing or customer media, is perhaps the biggest industry that no one has ever heard of. joe@junta42.com (Joe Pulizzi) Mon, 14 Jan 2008 00:00:00 -0500 http://guruknowledge.org/articles/1149/1/The-Eight-Steps-to-Content-Marketing-Bliss/The-Eight-Steps-to-Content-Marketing-Bliss.html Content marketing is all about an organization’s understanding of the customer. If you know your customer, great things can happen. If you don’t, good luck! Knowing your customers’ deep-rooted wants and needs gives you the opportunity to create not only a sexy content marketing campaign, but one that actually changes behavior. joe@junta42.com (Joe Pulizzi) Mon, 14 Jan 2008 00:00:00 -0500 http://guruknowledge.org/articles/386/1/Why-Build-Content/Why-Build-Content.html No matter what e-biz road you embark on, the key to your long term success boils down to two very basic elements... Your Web site, and how effectively it converts visiting surfers into paying customers. The sheer number of visitors to your Web site. Depending on numerous factors (your brand popularity, your product, your competition, your credibility, etc, etc.), your Conversion Rate (the number of casual surfers that get converted into paying customers) may vary from .01% to 5%. Yes, you can expect somewhere from a low of 1 in 1,000 visitors to a high of 5 in 100 visitors to become paying customers. That's the norm on the Web. info@sitesell.com (Dr. Ken Evoy) Fri, 04 Aug 2006 00:00:00 -0400