http://guruknowledge.org en-us http://guruknowledge.org N/A daleking@guruknowledge.org Mon, 06 Oct 2008 23:57:00 -0400 20 http://guruknowledge.org/articles/1734/1/How-to-Attract-Media-Exposure-for-Your-Business/How-to-Attract-Media-Exposure-for-Your-Business.html You have built a good business, you have a story to tell and you want to attract more customers. Unfortunately, not enough people have heard of your company. daleking@guruknowledge.org (Barry Moltz) Wed, 16 Jul 2008 00:00:00 -0400 http://guruknowledge.org/articles/1633/1/Business---How-to-Build-it-Using-the-Media/Business---How-to-Build-it-Using-the-Media.html Have you ever noticed that when someone is interviewed on radio, television or in the newspapers about a particular subject, it tends to be the same people? You may even be saying - "Why don't they ever ask me?" alan@themotivationdoctor.com (Alan Fairweather) Fri, 13 Jun 2008 00:00:00 -0400 http://guruknowledge.org/articles/1290/1/How-to-Get-Free-Advertising-For-Your-Home-Business/How-to-Get-Free-Advertising-For-Your-Home-Business.html I have a client who's a computer trainer. She didn't have a lot of money to spend on advertising, and she desperately needed clients. After consulting with her, I realized that she had a unique aspect to her business. Unlike other computer trainers in the area, she would actually come into your home and train you at your convenience - 7 days a week. No one else in the surrounding areas was making housecalls. That was her "unique selling proposition." That was her advantage. I made a telephone call to the local newspaper, and voila...instant interview!   daleking@guruknowledge.org (Dale King) Sun, 02 Mar 2008 00:00:00 -0500 http://guruknowledge.org/articles/1131/1/Smart-PR-For-Your-Small-Business/Smart-PR-For-Your-Small-Business.html Paul opens his favorite business magazine to find a fawning interview with Amazon's Jeff Bezos. Then he picks up the morning paper and reads a long story on a new donut chain being built in his town. Later he catches a feature piece on CNN about a guy who sells funny handmade shoes and learns accounting secrets from a CPA in Ohio. kevin@drnunley.com (Dr. Kevin Nunley) Wed, 09 Jan 2008 00:00:00 -0500 http://guruknowledge.org/articles/902/1/Use-A-Press-Release-To-Unleash-A-Flood-Of--Sales/Use-A-Press-Release-To-Unleash-A-Flood-Of--Sales.html If you've never used a press release to promote your business, you're missing out on one of the most potent sales generators of all time. Press releases work because they bring  a news slant to your marketing campaign, and people pay attention to interesting news items - the key word being "interesting." You should write your press release using the same powerful elements that you would use when writing your ads or salesletters. Those elements are known as AIDA. daleking@guruknowledge.org (Dale King) Sat, 09 Jun 2007 00:00:00 -0400 http://guruknowledge.org/articles/618/1/Personal-Branding-101--How-to-build-your-platform-as-a-radio-show-guest/Personal-Branding-101--How-to-build-your-platform-as-a-radio-show-guest.html An often under utilised strategy in building your personal brand as an expert in your field and marketing your business is becoming a resident expert on your local radio show.  By enhancing your effectiveness in being interviewed on radio you will be able to be listed as one of a radio shows expert panel which will enhance your business success without the expense of advertising.       krishna.de@oneoceangroup.com (Krishna De) Sat, 02 Dec 2006 00:00:00 -0500 http://guruknowledge.org/articles/596/1/Brand-Building-101-Does-your-business-card-build-your-brand.html Are you losing credibility and damaging the brand of your business through lack of attention to one of your critical marketing tools in your business, your business card?  Discover how your business card can enhance your brand and ensure that you stand out from your competition.   When we are at a networking event or meeting a client, it's almost guaranteed that we will exchange business cards.   Very often, without realising it, we are assessing our colleague by their business card, and asking ourselves:   - Is the business card professionally designed? - Is the business card crumpled at the edges? - How does the weight of the business card feel - substantive or flimsy? - Does it look like the business card has been made on their PC - or worse still does it have a message at the bottom of the card to say where you too can access free cards?   I have collected thousands of business cards over my time in business and every time I am sub-consciously assessing the professional status of them and their business when I receive their business card.   We review someone's card at least 3 times:   1. once on receiving it 2. a second time when we put it in our pocket, folio or bag as we leave the meeting 3. and a third time as we make a decision to keep it, transfer the information into our data bank or bin it!   Our business card is a critical part of our marketing collateral and even if you can not afford to put in place other marketing materials, short changing the investment in developing a professional business card is definitely not something we should do if we are looking to develop a professional brand.   When meeting someone in person, alongside how you present yourself in person, your business card can enhance or devalue the strength of your brand and how you are perceived by others.   Here are four tips to enhance your brand through your business card:   1. Ensure that you work with a professional designer to develop your business card.  It's not whether you like the design, it's about whether it will represent your business effectively and professionally to your target audience   2. Ideally have your business card printed on 400g card and by a traditional lithographic printer.  Yes it is more expensive than digital printing, but the quality is worth investing in and a litho print gives far greater definition to your corporate identity and the colour of your brand   3. Matt laminate your card on the reverse for extra stability and style.  Don't laminate both sides as people will not be able to write on your card - we often note down things to remember about the person we met on their card   4. Use the valuable real estate on the back of your card to provide a call to action, for example, how to access your white paper or special report on your web site.   Take action:   Over the next 30 days, take the opportunity to review the business cards of your contacts and assess their card against yours.   1. What can you learn from other peoples business cards?    2. How could you take those learnings and further enhance your business card?   Your goal is to ensure that your business card is a positive reflection of both you and your company, and it represents a strong brand.    Invest in your business card, distribute it widely and you will be sure of expanding your professional success. Krishna De invites you to join her in conversation with experts from around the globe to discover how to build your brand and grow your professional services firm at http://www.bizgrowthlive.com/ . You will also receive access to Biz Growth Express a weekly newsletter bringing you strategies, inspiration and tips to grow your professional services practice.  Register today at: http://www.krishnade.com/ ©Krishna De, Oneocean Ltd 2006.  All rights reserved Worldwide.  Reprint Rights: You may reprint this article providing the article is printed in it’s entirety, you leave all of the links active, do not edit the article in anyway and include the copyright statement. krishna.de@oneoceangroup.com (Krishna De) Mon, 20 Nov 2006 00:00:00 -0500 http://guruknowledge.org/articles/499/1/HOW-ANYONE-CAN-FIND-A-CURRENT-NEWS-ANGLE--EVEN-IF-YOUR-SUBJECT-IS-CHEESE/HOW-ANYONE-CAN-FIND-A-CURRENT-NEWS-ANGLE--EVEN-IF-YOUR-SUBJECT-IS-CHEESE.html Cheese? What do terrorist acts have to with Parmesan, Gouda or Swiss cheese? Apparently a lot. According to the Wall St. Journal, a trade magazine called "Cheese Market News" reported that it was necessary to divert milk deliveries from New York City on September 11 due to bridge closures. Why was this so important to readers? Because of the perishable nature of milk it needed immediate refrigeration. daleking@guruknowledge.org (Susan Harrow) Tue, 10 Oct 2006 00:00:00 -0400 http://guruknowledge.org/articles/498/1/5-PUBLICITY-SECRETS-OF-CELEBRITY-STARS/5-PUBLICITY-SECRETS-OF-CELEBRITY-STARS.html There's a publicity myth that is bigger than any best seller, any box office blockbuster, and any classic that has stood the test of time. The biggest publicity myth is this: "Instant" success happens overnight. A passage in The Course in Miracles says, "Only infinite patience produces immediate results." 1. Never turn down an opportunity. Actor James Woods had a mission. He wanted to work with director Martin Scorsese. At the time Scorsese was directing the movie "Casino." Though typically agents don't want their clients to call directors themselves, Woods' agent knew Scorcese relished direct contact. She advised him to leave him a personal message even though all the major roles were taken. daleking@guruknowledge.org (Susan Harrow) Tue, 10 Oct 2006 00:00:00 -0400 http://guruknowledge.org/articles/497/1/Writing--Publishing-Tips-How-To-Get-a-Top-Literary-Agent--Sign-That-Coveted-6-Figure-Deal/Writing--Publishing-Tips-How-To-Get-a-Top-Literary-Agent--Sign-That-Coveted-6-Figure-Deal.html Top literary agents get about 400-1000 unsolicited queries every month from hopeful book authors. Publishing houses sometimes juggle 5000. Most of my private clients and participants in my seminar, How To Get A Six-Figure Book Advance, ask me “how is an author supposed to get an agent’s attention when there is so much competition?” First of all, don’t write a book -- write a book proposal. Publishers buy ideas not books. To capture a reputable literary agent’s attention you’ll need to show that you’re a media star, or a star in the making. Good writing can be bought but star power can’t.Here are 5 more tips to landing a top literary agent & a six-figure advance: daleking@guruknowledge.org (Susan Harrow) Tue, 10 Oct 2006 00:00:00 -0400 http://guruknowledge.org/articles/336/1/Do-It-Yourself-Public-Relations/Do-It-Yourself-Public-Relations.html "Advertising is what you pay for. Publicity is what you pray for."What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You may or may not have a budget for marketing and promotion but you want to get the most bang for your buck.Stretch your budget by developing a low cost public relations campaign that you can Bonnie@DavisVirtualAssistance.com (Bonnie Jo Davis) Sat, 15 Jul 2006 00:00:00 -0400 http://guruknowledge.org/articles/321/1/15-Magic-Words-to-Make-Sure-Your-Press-Release-Gets-Published/15-Magic-Words-to-Make-Sure-Your-Press-Release-Gets-Published.html Just so you don't accuse me of making you wade through the entire article to get these words, the first eleven words are: "Are you the person I should send this press release to?" Story follows...  Face it: the most valuable single page in all of marketing is a press release.  A press release is a one-page typewritten sheet of paper that is sent to editors who, if they like it, will publish it in their magazine or newspaper.  If your release is selected, the publication will typeset it, format it in the same style as the rest of the publication, and print it as a story. Free. jdobkin@bellatlantic.net (Jeffrey Dobkin) Tue, 11 Jul 2006 00:00:00 -0400 http://guruknowledge.org/articles/320/1/9-Reasons-You-Should-Send-A-Cover-Letter-with-Press-Release/9-Reasons-You-Should-Send-A-Cover-Letter-with-Press-Release.html  I got back to the peace and quite of my own office. Took off my tie. Took off my suit, and my good shirt, too - and jumped into a pair of shorts and a t-shirt. Slipped on my fake Birkenstock-like sandals. Opened one of the 5 windows I sit in the middle of, and smiled at some of the dozen or so plants that are personal friends of mine and allow me to share their space. Not a day goes by that I am not thankful for what I have and where I am. 15 voice mails, and they could all wait. One part time employee and she was gone for the day. It was quiet.       I was just returning from a tough meeting jdobkin@bellatlantic.net (Jeffrey Dobkin) Tue, 11 Jul 2006 00:00:00 -0400 http://guruknowledge.org/articles/245/1/Dale-King-Interviews-Joan-Stewart/Dale-King-Interviews-Joan-Stewart.html Dale King Interviews Free Publicity Authority and Internet Marketing Expert Joan Stewart Dale King: Today, I'm interviewing consultant, speaker, world famous free publicity authority and Internet Marketing expert, Joan Stewart. Hello Joan, how are you? Joan Stewart: I'm enjoying summer in Wisconsin. It's great to be here.  Dale King: Joan, tell our readers how you got started marketing on the Internet.  daleking@guruknowledge.org (Dale King) Fri, 30 Jun 2006 00:00:00 -0400 http://guruknowledge.org/articles/161/1/How-to-Use-the-Internet-for-Free-Publicity/How-to-Use-the-Internet-for-Free-Publicity.html The Internet is one of the cheapest ways to market your business and obtain free publicity, as long as you're willing to spend the time it takes to spread your name far and wide. jstewart@publicityhound.com (Joan Stewart) Fri, 16 Jun 2006 00:00:00 -0400 http://guruknowledge.org/articles/160/1/The-7-Deadly-Sins-of-News-Releases/The-7-Deadly-Sins-of-News-Releases.html A news release is often your only chance to make a great first impression. Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket. To make sure yours isn't one of them, avoid these 7 Deadly Sins: jstewart@publicityhound.com (Joan Stewart) Fri, 16 Jun 2006 00:00:00 -0400 http://guruknowledge.org/articles/158/1/When-to-Issue-a-Press-Release/When-to-Issue-a-Press-Release.html Watch for those opportunities when a news release will be appropriate and likely to get into print. kevin@drnunley.com (Dr. Kevin Nunley) Fri, 16 Jun 2006 00:00:00 -0400 http://guruknowledge.org/articles/157/1/Preparing-a-Press-Release/Preparing-a-Press-Release.html The news release is the time honored method of putting information before the media. This is especially true for businesses and organizations. It takes the form of a page or two detailing your message, generally slanted a bit to favor your goals. In its most basic form, the news release has your name and contact number at the top, followed by some points the media outlet will be interested in. kevin@drnunley.com (Dr. Kevin Nunley) Fri, 16 Jun 2006 00:00:00 -0400 http://guruknowledge.org/articles/156/1/How-to-Get-Free-Media-Publicity-for-Your-Business-by-Sending-Press-Releases-On-line/How-to-Get-Free-Media-Publicity-for-Your-Business-by-Sending-Press-Releases-On-line.html Stop languishing in obscurity! Stop spending way too much on advertising! And most importantly, STOP PUTTING YOUR DREAMS ON HOLD! You may be just the person who has an idea, service, or product that will change our world for the better. Please excuse my boosteristic tone. I'm no huckster. But I AM a BIG believer in the power of mass media. The Internet and e-mail put the power of mass media firmly in the hands of the small-time operator. That' right! The Little Guy has finally gotten a break. kevin@drnunley.com (Dr. Kevin Nunley) Fri, 16 Jun 2006 00:00:00 -0400