Dale King
After graduating from high school in the seventies, I attended college in upstate New York where I majored in Business Administration. After I completed college, I was drawn to the sales profession, and sales pyschology, so I read every book I could find on those topics. After nearly a decade of successfully selling vacuum cleaners, encyclopedias and cars, I decided to utilize my college education and try my hand at marketing.
Once again, I read every book I could find on the subject. In the meantime, to pay the bills, I got a job selling yellow pages advertising for Rueben-Donnelly, which is where I honed my copywriting skills. In the late eighties, after selling advertising for 5 years, I decided to go for it and opened my own small advertising agency, showing small business owners how to promote their business.
In the summer of 2006, I decided to bring my marketing expertise to the Internet and founded my GuruKnowledge.org website. I created http://GuruKnowledge.org because I wanted a quality content website that would provide my visitors with the most accurate, helpful and very best Internet marketing information available anywhere - for FREE. And by featuring the best Internet Marketing experts on the planet ALL on one website, I've succeeded in that goal.
I specialize in helping newbies, senior citizens, work-at-home moms and anyone else who wants to learn how to start a small business or do marketing the right way. I can teach you everything you need to know about setting up a small business including licensing, paperwork etc., and how to promote it, both online and off.
Need marketing help? Contact me for a free quote. Click here.
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I have a client who's a computer trainer. She didn't have a lot of money to spend on advertising, and she desperately needed clients. After consulting with her, I realized that she had a unique aspect to her business. Unlike other computer trainers in the area, she would actually come into your home and train you at your convenience - 7 days a week. No one else in the surrounding areas was making housecalls. That was her "unique selling proposition." That was her advantage. I made a telephone call to the local newspaper, and voila...instant interview!
Because of that newspaper interview, my client's business increased to the point that she is now considering hiring other computer trainers to help her with the additional business that she has received.
By the way, this method of free advertising not only works with newspapers, it works with the electronic media as well, including television, radio and the internet. How do I know? Because I've used this method to acquire free advertising for several of my clients. Technically, it's called "free publicity," but it's all the same thing.
Is there something unique or interesting about your home business? You may be able to use that to your advantage to get free advertising. It's worth a shot isn't it? After all, it's only going to cost you a phone call.
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Dale King is the owner of GuruKnowledge.org - The Ultimate Marketing Website!
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