You have heard about the concept of repurposing, right?

If you have been around the internet for more than a week I sure hope you have.

So just what is this thing we call repurposing? This powerful concept simply means to convert, reorganize or repackage one form of content for utilization in another format (info product). For example, you can repurpose a recorded Teleseminar into a CD set or a book or a "how to" course or a public speech, etc.

Repurposing does not mean that you attempt to deliver the same content in many different ways to the same person, although you could. One of the values of this strategy is that you are able to speak to many different learning modes with the same content.

If you want to grow your business faster, better and with a lot less human effort, then start thinking and acting as world-class information marketers do. World class information marketers are experts at repuroposing their content. Every business is an info marketing business and you can instantly "repurpose" your promotional content for a broader reach into your marketing niche.

Almost any type of "content-rich" information can be repurposed into audio, video, written transcripts and any other format to influence a wider market demand. The key words there are "content-rich." Do not try to repurpose junk or thin content. This will just make you look bad in more than one way.

The Point: "Repurposing" your content into multiple types of info products will boost your revenues, reduce costs and dramatically collapse sales cycles.