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Virtual Book Tour Tip - Discover How to Sell More Books with Articles About & From Your Book
http://guruknowledge.org/articles/1543/1/Virtual-Book-Tour-Tip---Discover-How-to-Sell-More-Books-with-Articles-About--From-Your-Book/Virtual-Book-Tour-Tip---Discover-How-to-Sell-More-Books-with-Articles-About--From-Your-Book.html
Alex Mandossian

Since 1991, Alex Mandossian has generated over $233 million in sales and profits for his clients and partners via “electronic marketing” media such as TV Infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing.

Alex has personally consulted Dale Carnegie Training, NYU, 1ShoppingCart Corp., http://Mutuals.com, Pinnacle Care, Strategic Coach, Trim Spa and many others.

He has hosted teleseminars with many of the world′s top thought leaders such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Les Brown, David Allen, Vic Conant, Brian Tracy, David Bach, Harvey Mackay, Robert Cialdini, Harv Eker, Bobbi De Porter, Michael Masterson, Joe Vitale, Gay and Katie Hendricks, Bob Proctor, and many others.

He is the CEO of Heritage House Publishing, Inc. a boutique electronic marketing and publishing company that “repurposes” written and spoken educational content for worldwide distribution. He is also the founder of the Electronic Marketing Institute.

He has trained over 8,300 teleseminar students since 2002 and claims that practically any entrepreneur can transform their annual income into a weekly income once they apply his principle-centered electronic marketing strategies. (KEY POINT: Alex′s 2001 annual income became an hourly income by 2006 and he has tripled his days off).

He lives in the San Francisco Bay Area with his wife, Aimee and two children, Gabriel and Breanna and enjoys over 90 “Free Days” each year.  http://www.alexmandossiantoday.com/

 
By Alex Mandossian
Published on 05/12/2008
 

The days of just selling your book in a bookstore are long over. There are so many ways to repurpose the content of a virtual book tour that help you sell more books.


Virtual Book Tour Tip - Discover How to Sell More Books with Articles About & From Your Book

The days of just selling your book in a bookstore are long over. There are so many ways to repurpose the content of a virtual book tour that help you sell more books.

Articles are one of my favorite ways to repurpose your interview because it is so powerful. You can easily repurpose a sixty minute interview teleseminar into eight to twelve articles. Then you can create further teleseminar interviews out of the new articles. Either way you get to sell more books.

Divide your articles into articles about your book and articles from your book.

Articles About

With this strategy you simply take the topic of your book and write a short 300 to 500 word article about the topic. Let's say your book is about how to communicate better with your employees. You can write one or several articles about communication in the workplace and drive traffic to you book sales page.

This strategy is great for authors that currently have a book and for authors-to-be as well.

Articles From

If you already have your book written, whether published or not, this is a great strategy for you. Just take snippets or samples from your book and turn them into articles.

Some authors will resist this idea by saying "But why would I want to give away my content?" The answer is "You would want to do it only if you want to sell more books.

Repurpose a sample of your book into a 300 - 500 word article and send the reader to the sales page for your book.

Bonus Tip - I recommend you begin to use both strategies to sell more books. And are you ready to learn more about how I do it?

Then I invite you to check out http://www.VirtualBookTourSecrets.com/profile to claim your free Custom Analysis that helps you sell more books (or Info Products) faster, better, and with much less human effort.

From Alex Mandossian and VirtualBookTourSystems.com