Kim Castle successfully helps hundreds of clients and companies grow their business. While she has worked on large name brands including; IBM, DirecTV, General Motors, and Disney Interactive; worked at large advertising agencies including; Grey Advertising, DMB&B, DB Needham, her true passion lies with empowering entrepreneurs and small business owners. http://www.intentionproducts.com/Public/home/index.cfm
The buzzword in business is MARKETING. However, people often get its meaning confused with the other ways they interact with their customers. Here's an eight step at-a-glance understanding of this tricky subject. See if you can apply it to your business.
1) You're a woman and you see a handsome guy at a party. You go up to him and say, "I'm fantastic in bed." — That's Direct Marketing.
2) You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and, pointing at you, says, "She's fantastic in bed."— That's Advertising.
3) You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, "Hi, I'm fantastic in bed." — That's Telemarketing.
4) You see a guy at a party, you straighten your dress. You walk up to him and pour him a drink. Y ou say, "May I?" and reach up to straighten his tie, brushing your breast lightly against his arm, and then say, "By the way, I'm fantastic in bed." — That's Public Relations.
5) You're at a party and see a handsome guy. He walks up to you and says, "I hear you're fantastic in bed." — That's Brand Recognition.
6) You're at a party and see a handsome guy. He fancies you, but you talk him into going home with your friend. — That's a Sales Rep.
7) Your friend can't satisfy him so he calls you. — That's Tech Support.
8) You're on your way to a party when you realize that there could be handsome men in all these houses you're passing. So you climb onto the roof of one situated towards the center and shout at the top of your lungs, "I'm fantastic in bed!"— That's Junk Mail.
If you want someone to “buy” from you, one way or another you’ve got to get the word out.
