According to EatonWeb, “Liz Strauss is perhaps the most influential relational blogger on the Internet.” Her blog –Liz Strauss at Successful Blog — has been called both a destination and an event. Open Comment Nights, a Blog-to-Blog Conversation, a Blogger’s Cafe, single questions, and on-the-blog strategy sessions keep readers returning to conversations that often last for days. Her blog has tens of thousands of comments.
Coming from a background of publishing, business, and instructional design, Liz understands how people perceive a blog, a product, and an experience — how the head and heart engage to make a fiercely loyal customer.
Currently, Liz works with businesses, universities, and individuals on their products and social web strategies. Visit Liz at: http://www.successful-blog.com/
Pete Townshend is a rock star. He doesn’t need promotion. He is a brand. He’s a big idea of his own. He can start something new, and his customers find him. He can ignore all of the rules and ride the interest on the quality music and the top-notch promotion that’s already been done. It’s been compounding year after year in his “virtual marketing account.”
But he’s Pete Townshend–definitely an exception to how things work.
Me? I have to do all of kinds of promotion like everyone else does. I figure I always will. So I do some every day. My virtual marketing account is barely open. Still I’m counting on the lasting value of every little investment I make.
What have you done lately to add to your virtual marketing account?
