Dr.Mani Sivasubramanian, author of Ezine Launch, is a widely respected specialist at ezine publishing and marketing.
Dr.Mani, one of the Web's best known expert on ezine marketing, publishes 7 ezines reaching over 15,000 subscribers every month. He has also written extensively about ezine publishing and promotion.
Dr. Mani is also a successful Indian heart surgeon. What makes Dr. Mani so special is that he uses the profits from his Internet Marketing efforts to help pay for operations on children born with various heart defects. These children's parents wouldn't be able to afford the surgery without Dr. Mani's help. http://www.ezinemarketingcenter.com/
It's a dream job for any infopreneur. But many infopreneurs are scared of the competition - because it has destroyed the market with ridiculously low pricing wars. Web writers are creating articles for $2 apiece. Or blog posts for less than a buck. And some sections of the market are conditioned to expect everyone to do the same.
It's a dream job for any infopreneur. But many infopreneurs are scared of the competition - because it has destroyed the market with ridiculously low pricing wars. Web writers are creating articles for $2 apiece. Or blog posts for less than a buck. And some sections of the market are conditioned to expect everyone to do the same.
That's the classic marketer's dilemma - getting over the perception of being a commodity. As a web writer, you are no different. And just as with any other business, you can set yourself apart a cut above the rest and command premium pricing as a web writer.
So how can you become a high paid web writer? You have to work on the 5 elements of a top-class web writer.
A Web Writer has Expertise
Understand the medium you are writing for and you instantly set yourself apart from the competition. Many writers with years of experience submitting work to magazines, newspapers, or even have published books think that being a web writer is merely an extension of the same skills.
But being a web writer is different. And the reason is because you are writing for a different audience. A web writer is communicating with a reader who has a few seconds of attention to spare. If you fail to catch the eye with an exciting 'hook' and sustain that attention with fast-paced content, you lose your audience.
Understanding this and tailoring your writing to a Web user is the biggest key to becoming a successful web writer.
A Web Writer does Research
Most website content is written with very little research or analysis. Many web writers do not proof-read, or edit copy. Layout, design and other issues are often sloppy as well.
By spending some time and effort carrying out research on the topics you write about, you will become a highly sought out web writer - because you will be in the tiny minority who is willing to go that extra mile.
Research does not need to be extensive or expensive. Conducting a search on Google for your topic, and browsing through a few articles, websites and forums on the area you are writing is enough. To give even higher value, read books in your library, or talk to a few experts or hire someone to do your research.
A Web Writer Delivers Quality
Quality content is defined differently by people. As a web writer, your biggest unique advantage is the quality of your writing. If you consistently deliver high quality work to your clients, they will seek you out over and over again to write for them.
By creating quality content, which delivers real value to your reader, you set yourself apart from all other web writers who are merely filling up web pages and blogs with word strings. Add value to your reader, make it worth their time spent on your website, and you have won the battle for web writing primacy.
A Web Writer is Timely
As an experienced web writer and also one who hires out writing online, I can say this - timely submission of finished work is a rare entity. If you can make that your competitive advantage, you will have a clear playing field.
It is also a professional way to run a web writer service. It is respectful of your client's time and interests. It is worth being known for. And it is a serious enough thing to justify charging a premium rate.
A Web Writer has a Brand
Over time, you should develop your own brand. And that brand should stand for something special, preferably high quality writing that is well researched, and delivered on time.
Branding has many benefits. For a web writer, it overcomes the biggest problem of finding quality clients. Once you have established your brand, clients will seek you out for your work, leaving you free to concentrate on delivering quality finished work.
With attention and care given to these 5 elements of becoming a top class web writer, you will find writing for the Web an enjoyable and profitable way of being an infopreneur. To master these things, you must study as many resources as possible that teach you how to be a good infopreneur. Then, apply what you learn to your writing - and over time, you will be a successful, in-demand web writer.
| Internet infopreneur Dr.Mani Sivasubramanian has helped hundreds of business owners build online information empires. He shares powerful tips, ideas and secrets about achieving success and building massive wealth from information products on his "Internet Infopreneur Tips" blog. Register for more at InfoProfitz - http://www.InfoProfitz.com - or send any email to infopre-tips@aweber.com Article Source: http://EzineArticles.com/?expert=Dr.Mani_Sivasubramanian |
