Greg Verdino is a recognized expert on marketing innovation, emerging media and Web 2.0. He works as Chief Strategy Officer at crayon, a strategic advisory group that helps companies 'join the conversation' through the power of community, dialogue and partnership. His unique, sometimes controversial, perspectives on media and marketing are presented at http://gregverdino.com, one of the web’s most influential marketing blogs.
Sorry folks, this isn't another free book giveaway.
Just a recommendation that you click over to Amazon and order a copy of "Get Content. Get Customers." by Joe Pulizzi and Newt Barrett. I had the pleasure of reading the galleys a couple of months ago, when Joe -- the man behind Junta42 and a staunch advocate of 'content marketing' -- asked me to give it a look and, provided I liked what I saw, provide a blurb. Click here to read the rest of this article.