Jim: Okay, so two things are coming up for me, one with Glenn Turner in the sense that Glenn overcame a lot of adversity to become very successful. And the second thing is that Clyde Bedell, lot of the principles that were used back then to become successful in advertising are still being used today.

Michael: Oh absolutely. Human nature does not change. People are people are people. They're the same as they were thousands and thousands of years ago.

So, the principles of success and the principles of advertising and the
principles of what makes people buy will never change. That's why it's so
great studying copywriting and selling and marketing because once you study
these things, you never have to relearn it. I mean compare that to studying
computer programming where every six months or every year everything you've
learned has been a total waste because it's obsolete. So, when I'm studying
advertising and marketing and I'm interviewing experts on success, I'm never
wasting my time.

Everything I've learned can be compounded on anything new
that I've learned and that's why I recommend anyone get into this field and
learn the principles of selling, marketing, advertising, copywriting
because, again, we go back to leverage your time. You never have to relearn
it. You can remind yourself of it and every time you learn something new, it
compounds. It's like compounding interest. If you have 500 hours of
education in your head on copywriting, marketing, and advertising and you
bring in one new concept, that one concept has a chance to blend with 500
additional hours, which can give another 500 hours of different concepts.
Does that make sense?

Jim: That makes a lot of sense.

Michael: And this is where you get a lot of these breakthroughs. It may be
just one little thing you learned from one of the guys you interviewed or
one person you studied that can be your ticket to success.

Jim: A big ah. ha. moment.

Michael: Yes. Now, I've got some more experts that I'd like to share with
your listeners. There's a gentleman I met on Ebay who was selling his old
inventories of his business opportunity course. He name was Arthur Hamel.
Arthur Hamel, I think is now 74. He's in southern California. Back in the
80's, this guy was all over TV. He was traveling around with Joe Cossman and
with Robert Allen and he was in the seminar business teaching people how to
buy businesses. He was the expert, the guy with the mustache that was on
infomercials all over the country selling his information on how to buy
businesses. Now, I found him selling this old course on Ebay and I was
looking for new products to sell on my website and he told me about this and

I interviewed him and I was able to buy out his existing inventory of his
business buying seminar. But this man now over the years has been buying
multi-million dollars businesses. He's bought over 200 businesses in his
lifetime, most of them now over $1 million using investor's money. So, I've
been fortunate enough to be able to interview him over the last couple of
years. I have about 13 hours of free audio content with interviews with this
business buying expert and I've learned an incredible amount of information
from him, as well.

Jim, have you heard of Jay Conrad Levinson?

Jim: Yes, Guerilla Marketing.

Michael: Guerilla Marketing. Guerilla Marketing, according to Jay, is the
number one marketing brand in the world. He sold over 16 million of his
Guerilla Marketing books. They've been translated into over 39 different
languages and I was able to interview him for an hour and a half. I mean I
really picked his brain and I had questions coming from all my site
visitors. So, that is an incredible education alone that anyone can listen
to for free.

Now, here's an amazing man I met. Now, I don't have this audio interview
published on my site yet, but this is a man named Harve Brodie. He was guy
who really, according to him, put Jay Abraham on the map. And he's, I think
74 now and let me tell you what's he's doing now. Have you ever been to Home
Depot and gone into the paint section and seen that little black pistol grip
that fits on the top of a paint can?

Jim: Yes, I have.

Michael: Okay. Well, there were a couple of competitors about three or four
years ago, but currently he's taken over the entire market. He owns the
intellectual rights, the worldwide patents, and the tooling to manufacture
that product and he has sold over 50 million units of that product today. He
also used to be in the publishing business. He's a man who got Jay Abraham
hooked up with Howard Ruff. Have you ever heard of Howard Ruff?

Jim: I have.

Michael: Howard Ruff at the time had a newsletter. He was the largest
newsletter in the industry. I think this is back in 80's and according to
him, he hooked Jay Abraham up with Howard Ruff and that got Jay Abraham his
start. But he has worked with greats like Bud Weckesser of Green Tree Press.
He actually worked for E. Joseph Cossman, the great late mail order mail who
wrote, How To Make A Million Dollars in Mail Order. He was the guy who was
renting names to people like Chase Revell of Entrepreneur Magazine. He's a
personal friend of Ben Suarez. He was also renting names to Joe Cargo and
knew Joe Cargo. He had seen my site and he contacted me and I've had several
hours of conversations with him. And I'm just like the luckiest guy in the
world to be able to brainstorm with guys like this.

Another incredible man is a man named Eugene Schwartz. This guy was a
world-class direct mail copywriter. His copy was the copy that launched
Boardroom Reports. Have you heard of Boardroom?

Jim: Absolutely.

Michael: Okay. His copy has sold hundreds of millions of dollars of product
via direct mail. He wrote the classic book on copywriting called,
Breakthrough Advertising, and that old book, Breakthrough Advertising, was
not published at the time, but it was selling for up $700 on Ebay. Now,
since then, Boardroom has republished it and you can buy it from Boardroom
for about $80. But he had done a famous speech to a group of copywriters for
Agora Publishing and Agora was one of the largest newsletter publishers in
the world. Now, I hired an actor to recreate the speech and I have that
recreation up on my site that anyone can listen to for free. I've had people
who listened to this speech on copywriting thank me up and down because this
guy was a master copywriter and he talks about subjects of marketing and
markets and copywriting and demand that you won't find anywhere. And anyone
considering getting into copywriting, I would recommend they listen to this
guy's speech four or five times before they study anything else.

There's another gentleman named Sam Bowman out of Nashville, Tennessee. He's
in his 70's and he was in the marketing consulting business. And he was a
successful marketing consulting and he was an HMA trained marketing
consultant and this is a system for going out there and getting client as a
marketing consultant and I interviewed him for about an hour and a half in
detail. So, you can hear exactly how to go out and present yourself and to
get and acquire a client and to do marketing consulting for them.

And then there's one other guy over 70 I've got to talk about and I call him
Uncle Mort. This is an 82-year-old guy. He's out of New York. His brother
owns the Bitter End in New York. Have you heard of that?

Jim: I've been there many times.

Michael: Now, this guy was doing door-to-door sales back in the 50's. His
expertise is in selling dealership and distributorship. He's one of the
first to invent the mobile pet grooming business. He was the largest seller
of a product called Bendix brakes where he sold distributorships for these
brake pads to auto dealers and gas stations. He had over 5,500 dealerships.
He sold swimming pool dealerships, pool table dealerships, and over his
career in sales, he's been responsible for over $500 million in sales and
this guy is hilarious. He's such a character and you can find the link to
that recording up on my site.

Now, these are just the guys over 70 and we don't have time to go over all
my guys over 70 that I've interviewed, but these certainly are some of the
most compelling and interesting and entertaining interviews that I've been
fortunate enough to do.

Jim: Well, I think that's very valuable information, especially since you're
sharing that information with us as far as which are the key ones to go to
first because I think that learning the basics in copywriting and in
marketing will certainly help people become successful in selling their
ideas and their products as small businesses and entrepreneurs. I almost
wish I'd listened to something like this when I first got to your website,
the reason being it almost guides me through your website.

Michael, what are some of the other valuable resources that you have on the
site?

Michael: Thanks for asking. The site is so big, but let me just go over a
few of the other things that you'll find at my site. One, there's a
testimonial page with hundreds of testimonials and stories about what these
audio interviews have done for others. Included in this downloadable
testimonial collection are some special offers for my first time customers,
so there's dollar off offers on almost all of my products. If you go to the
testimonial page, you can download all the stories and case studies and
you'll see those offers.

Also, if you go to my site and you go the Products page, along the left in
light blue you'll see a link that says "Michael Recommends." What you'll
find there are links to all the information and all the tools that I use to
personally my website. So, you'll see who I use to accept credit card
payments. You'll see all my timesaving tools for recording audio. It's just
a collection of all my personal resources and the companies I recommend that
you want to use to help your Internet business go easily, smoothly, and
without problems.

Jim: Where's that link again?

Michael: If you go to www.hardtofindseminars.com and you go to the Products
page.

Jim: Got it, right at the top left.

Michael: And then on the left side in light blue you'll see "Michael
Recommends." So, these are just some of my favorite links to tools and
resources that I use currently for my Internet business.

I also have a section on my site with 40 free copywriting interviews. So,
these are interviews I've done with copywriting experts including the great
Bob Bly, Brian Keith Voiles, Carl Galletti, Ben Settle, Herschel Gordon
Lewis, Joe Vitale, Eugene Schwartz. You'll also hear some audio clips from
Gary Halbert and John Carlton from some older seminars that I have the
rights to resell.

There's also 22 hours of free audio on marketing consulting. I currently
market and sell a product called HMA System, which teaches people how to
become a marketing consultant and I have 22 hours of training. I have enough
training for anyone interested in becoming a marketing consultant that will
train you how to go out and how to present and take a business through
something we call an "opportunity analysis." Now, you will hear me actually
doing this live. You'll hear me getting clients in these recording for real.
You'll me selling clients on my services as a marketing consultant and
you'll hear it for real. So, when I pitch this product and I offer it to
someone who wants to become a marketing consultant, I not only pitch it, but
I prove that it can be done and I do it personally right up on my site and
you can listen to those recordings there. And that is on a page, page "H,"
as in Harry, of all my audio clips. So, if you go to Audio Clips at
www.hardtofindseminars.com, you'll see there's pages "A," "B," "C," "D,"
"E," "F," "G," "H," "I." If you click on page "H" that whole page is nothing
but recordings on how to become a marketing consultant.

Also, we talked about Art Hamel, the guy who bought over 200 businesses. I
have 15 hours of those exclusive interviews up on my site at
www.hardtofindseminars.com. If you go to the site and you go to the Products
page and scroll down, you'll see a link called "business buying" and you can
access 15 hours of those audio interviews I've done with this master
business buyer.

Another wonderful resource that I think you're listeners may enjoy, there's
31 hours of free audio downloads and these are some of my best recordings on
how I create and develop information products. These are information that
you can see using audio interviews and audio recordings that could sell for
as much as $299, $599, $3900 or more. And you'll see a report there on how
to take your $28 book or an idea in your head and turn it into a $3900
information product. And at the end of our call, we'll have a special offer
just for your listeners, Jim.

Now, when I started this whole business, as I mentioned before, I originally
started by selling pre-owned Jay Abraham marketing seminars and I have the
unofficial largest collection of pre-owned Jay Abraham seminars in the
world. And if you go to the Products page, you'll see Jay Abraham. You click
on that and you'll see all the pre-owned marketing seminars. These are
seminars he sells, his live events, anywhere from $5000 to $10,000 to
$15,000 to $25,000. Some even $35,000. And the people who go to those
seminars, I hunt them down and I make an offer to buy those audio recordings
of the original seminar, the videos, the CDs, the transcripts, the bonus
books; all that material I'm able to negotiate and buy it and offer it to
the people who don't the $30,000 or $15,000 to go and be able to offer it to
them at 10 to 20-cents on the dollar.

Incidentally, this is exactly where I started. When I was down at the beach
living in a one-bedroom apartment. I kind of sound like Tony Robbins.
Remember he was living in a 400 square foot one-bedroom apartment. But I was
in a one-bedroom apartment down on the beach in San Diego and I had heard
about Jay Abraham and I heard about these $20,000 seminars. Well, I said I'm
not paying $20,000 to go one of his seminars, not because I wouldn't pay it
because I didn't have the money. So, I had to come up with a way, how could
I get a hold of one of these seminars. And a little later we can talk about
how that happened if we have time.

One other valuable resource is I have biographies and histories on some of
the best advertising in direct marketing men of all time, including P.T.
Barnum, Clyde Bedell, Leo Burnett, John Caples, Robert Collier, E.
Haldeman-Julius, Claude Hopkins, John E. Kenney, Albert Lasker, David
Ogilvy, Rosser Reeves, Maxwell Sackheim, Victor Schwab, and James Webb Young
and those can all be found on the Products page along the left side of the
site in light blue. You'll see biographies, links to their work, and some
great information on them, too.

Jim: This is Jim Peake at www.mysuccessgateway.com interviewing Michael Senoff
with www.hardtofindseminars.com.

So, Michael, it sounds like you've definitely got a lot of information up on
the site. What are some of the other audio interviews and other topics that
you might have that you can share with us?

Michael: There's going to be something for everyone and I mean you can't
come to the site and not find something that has some interest, but the
topics we have here at www.hardtofindseminars.com cover advertising,
classified advertising.we talk about barter or the trade industry, something
called Barter Secrets.real estate investing.we talk about foreclosure,
business buying, copywriting interviews as I said with Brian Keith Voiles,
Carl Galletti, Ben Settle, Bob Bly.

This interview is the exclusive property of Michael Senoff. It may not be republished in any format - period.