During the course of a day, I often visit many websites, both for business purposes and pleasure. More often than not, I find websites that have poor readability. What do I mean by poor readability? Here are the three most common faux pas I come across:

Nearly every day I get an e-mail from one of my readers asking me if it's really possible for ordinary people without any special skills or education to make good money online. The answer is an emphatic YES! But I don't want you to take my word for it. I'm going to prove it yo you. I'm going to tell you some real success stories about real people:

Okay, you have a product you want to sell. Like most people who go into business, you really haven't taken the time to educate yourself on proper marketing methods. Why? Because it just didn't seem important. But now you want to do this thing called advertising. And you mistakenly figure, "Advertising is easy! All I have to do is you write a few words about whatever it is I want to sell. And then lots of people will send me money, and I'll get rich and live happily ever after."

One of the questions I'm asked almost daily by my readers is how long does it take for Google to assign PageRank. If you've ever wondered the same thing, here's the answer to that question:
 

I just received an interesting phone call from one of my clients. She said "Dale, I just wanted you to know how happy we are with your customer service. If I e-mail you with a question, you always e-mail me right back with an answer. If I call you on the telephone, you're always there to answer the call. Whatever we need, you're always there to provide it. You're our superhero, Dale and we appreciate you so much!"

Internet users are notorious scanners. That's why the headlines you use in your ads and sales letters are so important. Headlines act as stop signs in a crowded universe buzzing with scanners in this medium known as the "information superhighway."

Legendary Chinese philosopher, Lao Tzu once said, "A journey of a thousand miles begins with a single step."

That saying is especially apropo when it comes to running a business.

Dale King: Today I'm interviewing long-term care marketing expert and
consultant, Valerie VanBooven. Hello Valerie. How are you?

Valerie VanBooven: Great thanks for the invitation!

Dale King: Would you mind explaining exactly what it is that you do?

Many people have aspirations of achieving greatness in the business world. They want to be the next Bill Gates, Donald Trump or Oprah Winfrey.