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Michael Kaselnak

Michael Kaselnak after spending several years in the US Navy as an instructor in the Submarine Nuclear Power Program, he began a career as a financial planner. After building a multi-million dollar practice Michael systematized his practice and franchised his financial planning practice system to over 150 financial planners nationwide and within 3 years grew Piece of Pie to gross revenues of over $20 million dollars a year. In 2006, Michael created the web based marketing system Hoard Clients System, Inc. Hoard incorporates much of the marketing tools and information that he had up to this point only offered to his exclusive coaching clients. The primary tool offered with the Hoard system is the ability to write a single handwritten note and have it sent to thousands with the authenticity of the original handwritten note. Mike believes the success he and his coaching clients have had comes down to one thing, personal contact. Time, money and hassle get in the way of business people delivering that personal contact, so Mike has created Hoard as the simple, easy and inexpensive delivery tool of the personal contact for busy business people. He has been quoted in several national periodicals including Wealth, Kiplinger’s, Bull & Bear Magazine, and Your Money Magazine on issues dealing with seniors and their finances. Michael lives with his wife and two school age boys in Rochester, MN. When not creating new marketing tools for his clients, Mike coaches little league baseball and is active with several local charities. 

http://www.hoardclients.com
Articles by this Author
» Building Loyalty: 6 Handwritten Notes You Should Be Writing To Attract & Retain New Clients
By Michael Kaselnak | Published 03/24/2008 | Direct Mail Marketing | Rating:
A friend of mine that owns three restaurants simply sat down and handwrote a post card to his customer list inviting them to join his rewards program and he had a 20% sign up off that mailing. During the previous 6 months, he distributed two other post card mailings, without the handwritten message, and never had more than a 5% response rate.

What made the difference?

» Beating Your Competition: How To Easily And Cheaply Win The Hearts And Wallets Of Your Competitors Clients
By Michael Kaselnak | Published 03/24/2008 | Sales/Sales Training | Rating:
If you are playing tennis, basketball or golf for fun, you probably want someone as good if not a little better than you to make it fun. If they are way better or way worse than you the game is not nearly as fun.

However, if you are playing for money, your mindset changes. If you have a Benjamin riding on the game you probably want to play an opponent that is worse than you. Or you may be extremely competitive and want to play someone better than you. Either way you want to win, right?

» Financial Seminar Marketing: How to Choose a Mailing House That Will Save You Time, Effort & Money
By Michael Kaselnak | Published 03/24/2008 | Seminar Marketing | Rating:

Financial seminar marketing is the quickest way to grow your financial business. It allows you to do a face-to-face, credibility-building meeting with 40 or 50 prospective customers at a time.

In fact, in the last 8 years, financial advisors that were making $50,000 per year saw their incomes soar to over $1 million a year.

But the market has changed drastically.

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