Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail copywriters follow.

Do you tell this lie in your sales letters?

“Visit our website for more information."

Too many sales letters invite prospects to visit websites that actually contain less information than what’s found in the sales letter. This makes no sense when the goal of a business-to-business direct mail letter is to make a sale or generate an inquiry.

Who do some sales letters put a smile on your face while others put a yawn in your throat?

Why are some sales letters harder to read than others?

Keeping your reader hooked right to the end of your letter is one of the hardest challenges in business-to-business direct mail lead generation. The secret is making your copy easy to read.