Jennifer Horowitz is the Director of Marketing and co-owner of http://www.EcomBuffet.com. Since 1998, her expertise in online marketing and Search Engine Optimization (SEO) has helped clients increase revenue and achieve their business goals. Jennifer has written a downloadable book on Search Engine Optimization and has been published in many SEO and marketing publications. Jennifer can be reached at Jennifer@ecombuffet.com
Google currently has about 200 factors in their algorithms that determine how your site will rank.
The process they go through is the equivalent of the teacher looking at your site and then looking at their checklist and giving you a gold star for each of the things that you do right.
Previously we talked about the importance of headlines to draw your prospects into your site. Once they are in your site and reading your content you can't drop the ball. Your text needs to continue to compel and excite your visitors.
We all hear how important articles are - especially when used as a tool to help boost search engine rankings. We often read many articles a day about our industry or about something we are trying to learn. However, when it comes time to write articles to promote our own business - we are stumped.
The ultimate goal of Search Engine Optimization (SEO) is to drive traffic to your site. Many people don't know why, but they aren't achieving this goal.
The key is staying current and evolving with the times.
full story
printer version
