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Shel Horowitz , internationally known marketing consultant, copywriter, and speaker, specializes in affordable, effective marketing for small businesses, entrepreneurs, and nonprofits. The award-winning author of Grassroots Marketing: Getting Noticed in a Noisy World, Principled Profit: Marketing That Puts People First, and four other books, he is the founder of the international Business Ethics Pledge campaign. If you'd like to discuss your next marketing project with Shel, please visit his site or contact him at 413-586-2388. http://www.principledprofit.com/index.html

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» Five Ways to Increase Profitability By Doing The Right Thing

By Shel Horowitz | Published 06/6/2008 | Internet Marketing/Marketing | Rating:

1. Base your business in the Magic Triangle. Honesty, integrity, and quality are the three sides of the Magic Triangle of business success. Create the kind of company that stands for something more than the bottom line, and your bottom line will increase.