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Strong brands become so as they develop a reputation for consistency - be that how they position themselves, the use of their corporate identity, in their messaging and their pricing.

In this article we:

- explore two specific case studies about price inconsistency and the impact to a company’s brand and business performance

- discover the 4 key actions to take relating to your pricing strategy and enhancing your profits.

An often under utilised strategy in building your personal brand as an expert in your field and marketing your business is becoming a resident expert on your local radio show.

By enhancing your effectiveness in being interviewed on radio you will be able to be listed as one of a radio shows expert panel which will enhance your business success without the expense of advertising.

As consumers we are exposed more and more to the power of branding – for those of us living in a metropolitan area, it’s estimated that we are bombarded with over 3,500 different advertising messages every day!

How do we choose one product, service or professional services company over another? We do so based on price, ease of access and availability and also by how respected the brand is.

Time and again the evidence points to the fact that the best way to succeed in the new world economy, achieve your professional goals be that attracting new clients or getting that hard earned promotion is to differentiate yourself.

So what is a brand?

Five keys to growing your business through referrals

You’ve honed your technical expertise, you’ve established your business and got your team in place, but why was it no one told you you’d also have to develop marketing and sales skills?

That’s not what you were expecting when you established your professional services practice, be that as a lawyer, an accountant, a designer or consultant. In fact the idea of selling leaves your cold.

The reality is most of us dislike selling. Equally, we don’t like being sold to. This simple fact is often overlooked, yet it has the potential to be the key that unlocks the growth of your business.

People do business with those they know, like, trust and respect. In other words they want to build a relationship with you before they invest their hard earned money in your solutions and services.

Referrals are often the most powerful way to expand your business requiring little marketing spend and providing you with immediate credibility through the reputation of the person referring you.

But how often do you miss the opportunity to ask for a referral? Do you have a specific strategy and action plan to manage your referral process? Are you leveraging the support of your unpaid sales force - your clients who already know, like, trust and respect you?

Here are five keys to growing your business through increasing your referrals.