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Ryan P. Allis is the CEO and Co-Founder of iContact, the leading email marketing and blogging software, the Chairman of Virante, a web marketing consulting firm that helps companies build sales online, and the author of the book Zero to One Million: How to Build a Company to $1 Million in Sales. In November 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25."

Ryan is a serial entrepreneur and an international speaker on the topics of entrepreneurship, marketing, and innovation. As CEO he's managed the company from its start in July 2003 to its current size with 60 employees, over 11,500 customers, and over $6 million in annual sales.

Ryan’s long-term goals include being a U.S. Senator and starting a foundation that works to reduce poverty and improve healthcare and education in developing nations. Ryan attended the University of North Carolina at Chapel Hill, where he was an economics major and a Blanchard Scholar. http://zeromillion.com

Articles by this Author

» Why Email Marketing Matters

By Ryan Allis | Published 07/5/2008 | Internet Marketing/Marketing | Rating:

According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent . This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you’re not sending out at least monthly email newsletters to your subscriber base, you should be. The true cost comes from acquiring the prospects and clients, not the three or four hours needed to create a monthly newsletter.

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» The Most Important Thing You Can Do as a Business Owner

By Ryan Allis | Published 07/5/2008 | Business/Business Management | Rating:

What is the single most important thing you can do as a business owner? That is a question that this week I think I have found an answer to. The answer? Keep your ear to the marketplace by listening to your customers.

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» The Three Steps of Search Engine Optimization

By Ryan Allis | Published 06/19/2008 | Search Engine Optimization | Rating:

Showing up at the top of the major search engines can be easy or difficult depending on the competitiveness of the search term. This said, there are some basic steps that you can follow to make sure your web site shows up well for semi-competitive search terms.

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» Why Use Permission-Based Email Marketing?

By Ryan Allis | Published 06/19/2008 | Internet Marketing/Marketing | Rating:

The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It’s far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising.

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