Corte Swearingen, at various times in his career, has worked as a particle physicist, jazz pianist, composer, marketing manager, bird trainer, magician, metal bender, business development manager, piano tuner, and e-commerce director. He is the developer of the Integral Marketing System™ and founder of SmallBiz Marketing Services. He holds a degree in physics and mathematics from the University of Illinois in Urbana-Champaign and lives with his wife and two daughters in the Chicago suburbs. http://www.small-biz-marketing-tips.com/index.html
Here are ten easy tips to help ensure your ezine or business newsletter builds trust and confidence. Give them a try and see just how big a difference they can make!
Designing a successful marketing promotion strategy requires more than just putting together a compelling offer. This article focuses on three important strategies that are guaranteed to increase the effectiveness of your promotions.
Here’s an interesting customer retention strategy that uses the concept of Latency. Latency is simply the average time between two of the same customer interaction events. These events could be a purchase, a phone call, or a web visit.
Here are some creative direct mail ideas to attract and engage prospects.
Creative Direct Mail Idea #1: Stealth Mail
I call this idea Stealth Mail because it involves making your letter look like a personal communication. People are very used to scanning their mail and quickly filtering out anything that looks like an ad. But if your letter doesn't look like typical advertiser mail, it stands a much better chance of being opened.
Corte Swearingen, at various times in his career, has worked as a particle physicist, jazz pianist, composer, marketing manager, bird trainer, magician, metal bender, business development manager, piano tuner, and e-commerce director. He is the developer of the Integral Marketing System™ and founder of SmallBiz Marketing Services. He holds a degree in physics and mathematics from the University of Illinois in Urbana-Champaign and lives with his wife and two daughters in the Chicago suburbs.
full story
printer version
