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 »  Home  »  Authors  »  Abbie Drew
Abbie Drew

Abbie Drew is an online veteran, now having run DEMC for over 10 years. She works full time at hunting down quality content for the DEMC E-Magazine publication. As well as managing the SendFree autoresponder service with her partner Robert Charles. Before starting up DEMC Abbie was a high school art teacher.

Abbie holds an A.B. in Studio Art from Dartmouth College. In addition to her Internet work Abbie balances being a wife and mother. She enjoys horseback riding, skiing, and discovering art history during her spare time.

Contact Information for DEMC:

DEMC
24-G West Main St., Suite # 227
Clinton, CT 06413

Tel: (860) 669-4365
Fax: (203) 413-4364

Articles by this Author
(Page 1 of 2)   « Back | 1 | 2 | Next »
» Avoid Email Subject Line Dead Zones!
By Abbie Drew | Published 08/21/2008 | Internet Marketing/Marketing | Rating:
The debate in email used to be HTML or text. Most
marketers have decided that HTML is the winner and
pulls in a higher return.

 full story    printer version
» 8 Tips to Increase Sales
By Abbie Drew | Published 07/24/2008 | Internet Marketing/Marketing | Rating:
Do your summer sales need a boost?

The answer to increasing your sales can be as simple as
improving your email customer service.

 full story    printer version
» 5 Steps to Better E-mail Delivery
By Abbie Drew | Published 05/15/2008 | Internet Marketing/Marketing | Rating:
How important is email deliverability to you?

Essential!

That's the response of most email marketers.

 full story    printer version
» How to Use Video Email
By Abbie Drew | Published 04/17/2008 | Internet Marketing/Marketing | Rating:
The bells are starting to ring again that email is dying.

I'm reading reports that email use is on the decline and
online users are spending less and less time communicating
by email.

What are Internet users doing instead?
 full story    printer version
» 6 E-Newsletter Success Tips
By Abbie Drew | Published 04/17/2008 | Internet Marketing/Marketing | Rating:
Your email newsletter has less than a minute to succeed or
fail with your readers. In fact you've only got 51 seconds
to generate a response.

According to the Nielsen Norman Group "Email Newsletter
Usability" study they found users spend an average of
51 seconds on each of the newsletters they read that are
in their own inbox.

 full story    printer version
» Your Email Has 5 Seconds
By Abbie Drew | Published 03/20/2008 | Internet Marketing/Marketing | Rating:
The average reader takes 2 - 5 seconds to decide whether
to read or delete an email according to David Daniels,
Jupiter Research VP.

 full story    printer version
» 7 Tips to More Traffic from your E-Newsletter
By Abbie Drew | Published 02/8/2008 | Internet Marketing/Marketing | Unrated
A recent Marketing Sherpa survey of online marketers
again ranked marketing to your in house email list as the
best marketing tactic. Emailing to your in house list ranks
better than search engine marketing (both organic and
paid), better than online advertising (banners), better than
PR and better than direct marketing.

 full story    printer version
» 6 Email Myths - True or False?
By Abbie Drew | Published 01/26/2008 | Internet Marketing/Marketing | Rating:
In the email industry there are always concerns that email
is losing its effectiveness.  Today I'll review 6 top email
marketing myths and address their validity.


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» 7 Easy Steps To Send Video Email
By Abbie Drew | Published 11/16/2007 | Internet Marketing/Marketing | Rating:
Email campaigns continue to out perform every other paid
marketing tactics.

According to Shop.org's "State of Retailing Online 2007"
(September 2007),  e-mail is delivering sales at an average
cost per order of less than $7, compared to $71.89 for
banner ads, $26.75 for paid search and $17.47 for affiliate
programs.

 full story    printer version
» Email Is King!
By Abbie Drew | Published 11/17/2006 | Internet Marketing/Marketing | Rating:
If you doubt the power of email you need to review the latest statistics from the Direct Marketing Association (DMA).

* Email delivers the highest ROI, more than double any other online marketing! The ROI for email marketing is $57.25 for every dollar spent. The ROI of all non-email online marketing is $22.52 for every dollar spent.

* Email generated sales in the U.S.A. are expected to have a compound annual growth of 14.9% from 2006 to 2011.

* Commercial email created $16.5 billion in U.S.A. sales in 2005. The estimates are email sales will grow to $18.5 billion in 2006 and $37 billion by 2011.

Why does email work so well?
 full story    printer version
(Page 1 of 2)   « Back | 1 | 2 | Next »
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