Can anyone write great copy? I get asked that all the time and always tell the person the same thing: Yes. Chances are you already know how to do it!

That’s because you already know how to tell stories, and great copywriters are great storytellers. The key is that you just have to learn the proper structure, and “unlearn” all the stuff your elementary and high school teachers taught you about writing.

In part one of this article I posed the question, “Can anyone write great copy?” I get asked that all the time, and I always say the same thing:

Yes. Most people already know how to do it!

That’s because most people already know how to tell stories... and storytelling is was great copywriting does. The reality is that if you can talk, you can write great copy. In part two, we continue our journey into the psychology and copywriting strategies that are used by the pro's to generate millions of dollars in sales. We’ll explore more of the  secrets that will help you craft compelling copy.  One of the most critical—if not the most critical—elements you must master to be a great copywriter is the headline. Did you know that on average, five times as many people will read a headline as read the content of your copy? Unless your headline sells your product or service you may have wasted 90% of your money!  

Sound too good to be true? It’s not. You already know that websites are essential to marketing. The only doubt you may still have is why YOUR website isn’t bringing in the return on investment that you expected. While there are many possible reasons why your website may not be making you money, I can offer you four simple secrets that will turn your site into an online money machine.

Some of these secrets may seem like common sense, but after reviewing literally hundreds of sites for various companies, I’ve found that way too many businesses are making simple and easily avoidable website mistakes.

Marketing is so much more than simply cranking out sales letters, post cards and e-mails to your customers. Granted, all of that is important, but without first establishing ways to test and track the effectiveness of your efforts, you’re basically using a completely random, “shotgun” approach and hoping everything works out okay.

Can you imagine running your business or remembering important events without a calendar on your desk? Sounds crazy, right? How could any person remember all of those deadlines, appointments, and sales calls without a daily, weekly, or monthly calendar nearby?

Well the same logic applies to your creating and following a marketing calendar for your business.