DR.Mani's GET-'EM Program - TIPS TO GROW YOUR LIST IN JUST SEVEN HOURS

GET-EM : THE SEVENTH HOUR

So now that you've gone through all the steps discussed earlier, what should you be doing next ?

Tracking your response rates.

What does this mean ? Well, you've put in a lot of time and effort into this Joint Venture. So you should now determine how this has affected your bottom line.

* How many new subscribers did you get ?

* Where did they come from ? Which list netted the most ?

* Which ad worked best ? You should try different ad copy to see which pulls best.

* How many new advertisers wanted to place ads on your list ?

* How did your present list members

DR.Mani's GET-'EM Program - TIPS TO GROW YOUR LIST IN JUST SEVEN HOURS

GET-EM : THE FIFTH HOUR

Ever heard of the Boy Scout's motto ? Be prepared. It applies to you too. Many things need to be checked now, before you start getting a response to your offers.

Keep a copy of the welcome letter you send out to new subscribers of your list handy. Re-write it if necessary. As and when the list owners reply positively to your joint venture proposal, you must add their information into the welcome letter. This avoids delays, and spaces out your workload.

Inform your current list members about the forthcoming addition of the new section on OTHER EXCELLENT LISTS THEY SHOULD SUBSCRIBE TO. Preparing them in advance for this new feature will build up eagerness and curiosity, and this translates into a higher response rate. Create a new template for your ezine or list to accomodate this section.

Prepare to accept payments for any ad

DR.Mani's GET-'EM Program - TIPS TO GROW YOUR LIST IN JUST SEVEN HOURS

GET-EM : THE FOURTH HOUR

There are two ways to go about GET-EM now. You could stop your introductory message here, and ask the list-owner to contact you if he/she is interested in pursuing the joint venture. Or you can spell out the terms of the joint venture in the original message itself - this is what I did. The downside is that you'll be sending a LONG email as the FIRST contact, but it might work for some. You be the judge !

In this step, you need to SPELL OUT the terms of the joint venture. This hour is spent drafting and re-writing and then again re-writing your offer letter. Make it crisp, short - and remember the offer must be attractive to the OTHER LIST OWNER.

Here are some ideas you could

DR.Mani's GET-'EM Program - TIPS TO GROW YOUR LIST IN JUST SEVEN HOURS

GET-EM : THE THIRD HOUR

So you've identified target lists and browsed through their content. You are now ready to contact them.

This is the most important step - your first note should not be too strident or threatening. Remember, some of these lists may be in direct competition with yours. Many may have been around for years, may have much larger subscriber bases than yours. All these facts will condition the way these list owners will view your first approach - PROCEED CAUTIOUSLY.

How should you word that all-important first message ?

Rule 1: INTRODUCE YOURSELF
Say hello. And then introduce yourself. Your name. What do you do.

Rule 2: TELL ME WHY
Say why you are writing this letter. Be brief. Be direct. Get to the point. And tell them WHY reading this letter through will benefit THEM ! Not you, THEM. Stress the benefits to the LIST OWNER from your venture, and you'll have him (or her) hooked right from the start.

I'm the editor of two health ezines, and have recently been experimenting with some new ideas to grow subscriptions. I've devised a plan that works for me - and will work for you too. I call it the Grand Ezine Temptation Endeavour of Mani - or GET-'EM !

The beauty of this plan is that it doesn't matter what the topic of your ezine or list is. GET-EM can be suitably modified to work for any kind of list.

There are some criteria though to ensure that GET-EM really does "get them". What you'll need is:

* discipline and commitment
* seven hours of your time
* patience and persistence

I'm now going to tell you what to do in