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Alexandria K. Brown

Alexandria Brown "The Ezine Queen" is CEO of Alexandria Brown International Inc., a multimillion dollar company devoted to empowering women around the world with the tools to live the freedom-based lives of their dreams.

Ali's journey into entrepreneurship was a natural one when -- after hopping from job to job in New York City -- she found herself frustrated and unemployable by her nature of always wanting to change things and improve upon them. After deciding to leave her final job in 1998 at a small New York City ad agency, she reviewed her options and chose the opportunity of owning her own business.

Not quite sure what to expect, and without a mentor or role model, Ali took it upon herself to learn what it takes to be successful. She immersed herself in books, audios, and courses on marketing, success, and prosperity. She was especially excited about online marketing because of its dynamic nature, low cost, broad reach, and easy accessibility for everyone.

Using a hand-me-down computer gifted by her younger brother, and working out of her tiny 5th floor walk-up pre-war apartment, she began using the power of online marketing to build her business. She became known as "The E-zine Queen" after becoming extremely adept at marketing her business via email newsletters, or "ezines", garnering her clients like New York Times Digital, Adweek Magazines, Scholastic Books, and Dun & Bradstreet.

When business owners began asking Ali for online marketing advice, she jumped on the opportunity to quickly create and sell her first online information product, an e-book titled Boost Business With Your Own Ezine, which is still one of her best selling training products today. From that moment on, she fast became the foremost authority in driving sales via e-mail publishing.

From there Ali began sharing her complete online marketing and information marketing formulas via products, coaching programs, and her own seminars, which combined have grown into the multimillion dollar company that Ali runs today. Her ezine, "Highlights on Marketing & Success" (formerly "Straight Shooter Marketing"), has over 28,000 subscribers around the world, and she currently has more than 800 solo-entrepreneurs enrolled in her high-energy coaching programs. Her marketing and success training products have helped thousands of them use email and the Internet to leverage their expertise, gain a broader reach, and dramatically increase their incomes. http://www.ezinequeen.com/

Articles by this Author
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» 7 Marketing Lessons I Learned From the Muscleheads at Gold's Gym
By Alexandria K. Brown | Published 09/17/2008 | Internet Marketing/Marketing | Rating:

Can I share a secret with you?

Many years ago, I almost chose a career in fitness. In my 20s, I modeled for Reebok and Ironman magazine, made it to the final round for hosting a fitness TV show, and I moonlit as an aerobics instructor and personal trainer for several years while I figured out how to get out of my day job in publishing.

» 21 Questions to Ask Any List Service Before You Sign on With Them
By Alexandria K. Brown | Published 08/5/2008 | Internet Marketing/Marketing | Rating:

If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you.

» Attract New Subscribers With Magnetic Ads
By Alexandria K. Brown | Published 08/5/2008 | Internet Marketing/Marketing | Unrated

One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

There are many reasons why, but the top three are:

» The Incredible, Edible Subhead
By Alexandria K. Brown | Published 07/23/2008 | Copywriting | Rating:

Of course you're familiar with using *headlines* to call attention to Web copy, brochures, articles, or documents. But *subheads* can be just as effective in bringing out key points for your readers. And they also help make any document easier to read, because they break up long blocks of text into easy-to-digest bits. (Hence my "edible" title. Hmm.)

» 3 Lessons I Learned From Having My Very First Sale
By Alexandria K. Brown | Published 07/21/2008 | Internet Marketing/Marketing | Rating:

From past years of experience in selling information products online, I knew that December sales are generally always slow. So back in December 2004, I decided to try something different -- have my very first sale.

» 4 Ways to Make Money from People Who Are LEAVING Your Site!
By Alexandria K. Brown | Published 07/14/2008 | Internet Marketing/Marketing | Rating:

Oh no... are people leaving your site without buying?

Get used to it! In fact, an average of 99% of your first time visitors to your sales pages will leave without buying or even contacting you.

But don't get upset. Get richer!

» How to Cope With Your Critics
By Alexandria K. Brown | Published 06/24/2008 | Internet Marketing/Marketing | Rating:

Every week I publish my ezine, I get almost instantaneous feedback. Most of the time it's wonderful comments like "Thank you for all you do" and "I really appreciated this article. It gave me tips I could really use on that subject." Or "Great teleseminar you're offering - it's just what I need to learn right now!" These emails make me all warm and fuzzy inside.

» Should You Offer a Guarantee?
By Alexandria K. Brown | Published 06/24/2008 | Internet Marketing/Marketing | Rating:

Many new business owners ask me, "Should I offer a guarantee? I know it will help sales, but the risk really scares me." I offer guarantees on everything I sell, but that doesn't mean you should too. Here are some factors to consider and some ideas to get you started.

» Does Your Marketing Have "Skanky Scrunchie Syndrome"?
By Alexandria K. Brown | Published 05/22/2008 | Internet Marketing/Marketing | Rating:

A few years ago I spoke at a large marketing conference in Atlanta, Georgia. One woman approached my display table to ask a few questions. Honestly, she was so attractive it was intimidating. Tall with a pretty face, understated jewelry, a blue designer suit with beautiful shoes and a high-end bag. She looked like she'd just stepped out of a catalog. I thought to myself, "How polished! This woman really puts out a winning image. She must do very well with her business."

» Up Your Sales With Testimonials!
By Alexandria K. Brown | Published 05/22/2008 | Internet Marketing/Marketing | Rating:

When a prospect is deciding to hire you, register for your program, or buy your product online, you aren't there in person to help convince them you're "for real." That means you have to go the extra mile by building credibility, so your web visitor immediately can trust you!

(Page 1 of 2)   « Back | 1 | 2 | Next »
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