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Michel Fortin

A direct response copywriter for almost 15 years, Michel Fortin has an uncanny knack for writing clearly, persuasively and vibrantly.

His track record speaks for itself. In the last few years, he was instrumental in selling several millions of dollars worth of products and services for a wide variety of clients stretching hundreds of different and unrelated industries.

One of his salesletters sold a record-breaking $1.08 million online on the first day. But that didn't stop him. A few months later, another salesletter for a completely different product generated over $1.04 million in three weeks.

(That's just the tip of a very large iceberg.)

http://www.SuccessDoctor.com

 

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The Michel Fortin Blog
By Michel Fortin | Published  06/14/2006

Forget Benefits, And You Will Sell More

What’s the single, most important element in copywriting?

Let me say it another way.

You’ve done your research. You found a starving market. Your product fills a need. And your sales copy shines with benefits. If everything is so perfect, then why is your product still NOT selling? Is it the price? The offer? The competition?

Maybe. But not necessarily.

The fact is, these things are not always to blame for being unable to sell an in-demand product, even with great copy. In my experience, I believe it has more to do with one thing:

Read the rest of this entry »

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