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 »  Home  »  Content Marketing
Content Marketing

 
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» 8 Tips to Make Your YouTube Video Go Viral
By David Meerman Scott | Published 01/18/2008 | Content Marketing | Rating:

Have you seen Will It Blend? It's a crazy series of videos by Blendtec, a small blender manufacturer. The series has been seen by millions of people. My favorite is Will It Blend? – iPhone. If you haven't seen it yet, do yourself a favor and take a minute to watch. This YouTube video has been seen 1.6 million times.

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» Content Marketing Strategy Trumps a Search Marketing Strategy
By Joe Pulizzi | Published 01/16/2008 | Content Marketing | Rating:
Glenn Nicholas from OM4 uses the above title in his blog Content Marketing vs Search Marketing. Now, nothing against search engines; we get lots of traffic from them...but a search marketing strategy is starting to take a back seat to our best friend, content. Is content a part of a search marketing strategy or is search marketing a part of content marketing?
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» Corporate Content Will Take Over Media As We Know It
By Joe Pulizzi | Published 01/16/2008 | Content Marketing | Rating:

Yesterday I had a nice email exchange with a good friend and colleague regarding the rise and influence of content created by corporations. His belief was that traditional media will continue to be the main informational source for consumers and business professionals.

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» The Genius of Joel Osteen, Content Marketing Expert
By Joe Pulizzi | Published 01/16/2008 | Content Marketing | Rating:
Joel Osteen is one of the most popular ministers in the world. I'm sure you've seen his 30 minute sermons somewhere on Sunday television. If not, maybe you've caught his best-selling book in the book store. Whatever the case, Joel Osteen Ministries from Lakewood, Texas has become one of the most influential groups in American when it comes to spiritual development.
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» Want Customer Loyalty? Create Customer Wins with Content
By Joe Pulizzi | Published 01/16/2008 | Content Marketing | Rating:

The August 13th BusinessWeek article from Jack & Suzy Welch is truly eye-opening from a marketing perspective (link to article provided here, but requires BusinessWeek subscription). Welch discusses how customer loyalty has changed from a one-way (competitive price, excellent product quality, easy access, great service, etc). to a two-way partnership. Welch states:

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