Okay, you have a product you want to sell. Like most people who go into business, you really haven't taken the time to educate yourself on proper marketing methods. Why? Because it just didn't seem important. But now you want to do this thing called advertising. And you mistakenly figure, "Advertising is easy! All I have to do is you write a few words about whatever it is I want to sell. And then lots of people will send me money, and I'll get rich and live happily ever after."

Do you know what I hate more than gyms?

GOING to a gym!

But when I finished working on a recent project about osteoporosis, I knew I needed to take action now to build my muscle strength and protect my delicate bones.