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 »  Home  »  Direct Mail Marketing
Direct Mail Marketing

 
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» Creative Direct Mail Ideas
By Corte Swearingen | Published 06/24/2008 | Direct Mail Marketing | Rating:
Here are some creative direct mail ideas to attract and engage prospects.

Creative Direct Mail Idea #1: Stealth Mail

I call this idea Stealth Mail because it involves making your letter look like a personal communication. People are very used to scanning their mail and quickly filtering out anything that looks like an ad. But if your letter doesn't look like typical advertiser mail, it stands a much better chance of being opened.

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» Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme
By Ernest Nicastro | Published 04/1/2008 | Direct Mail Marketing | Rating:

Want a big boost in response and quick sales from your next direct marketing effort? Then take your marketing to the extreme. What do I mean by extreme? I mean unconventional, break the mold, out-of-the-box, reaches-out-and-grabs-people-by-the-lapel marketing.

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» Building Loyalty: 6 Handwritten Notes You Should Be Writing To Attract & Retain New Clients
By Michael Kaselnak | Published 03/24/2008 | Direct Mail Marketing | Rating:
A friend of mine that owns three restaurants simply sat down and handwrote a post card to his customer list inviting them to join his rewards program and he had a 20% sign up off that mailing. During the previous 6 months, he distributed two other post card mailings, without the handwritten message, and never had more than a 5% response rate.

What made the difference?

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» 5 Marketing Resolutions For Boosting '07 Results
By Ernest Nicastro | Published 03/4/2008 | Direct Mail Marketing | Rating:

So, how was your 2006? Meet your sales projections? How about profits? Did you hit your target, blow it away, or fall a little short? Regardless of how you did, and I hope you did well, '06 is history. But '07 is just getting started and there's still time to work in a few more resolutions. So, with that thought in mind, today I present you with...5 New Year's Marketing Resolutions.

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» The "Marshall Plan" For Customer Aftercare: How To Spend Less & Sell More
By Ernest Nicastro | Published 03/4/2008 | Direct Mail Marketing | Rating:

My wife likes to shop at the local Safeway. Is it because of the competitive prices? Yes, that's part of it. Is it because of the convenient location? Yes, that's part of it too. She also likes their produce department. But the biggest reason she likes to shop at the local Safeway is "Marshall."

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