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 »  Home  »  Postcard Marketing
Postcard Marketing

 
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» 55 Tips for Postcard Marketing Success
By Brandon Cornett | Published 02/27/2008 | Postcard Marketing | Rating:

Direct mail postcard marketing is one of the most versatile forms of marketing available. With its versatility, postcard marketing can serve small businesses and large companies alike.

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» Dale King Interviews Joy Gendusa
By Dale King | Published 03/12/2007 | Postcard Marketing | Rating:

Dale King: Today, I'm interviewing the Founder and CEO of PostcardMania, postcard guru, Joy Gendusa. Hello Joy, how are you?

Joy Gendusa: Doing great, thank you.

Dale King: Joy, tell our readers how and when you got started marketing on the Internet.

 

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» Getting Ideas for Your Postcards
By Martha Retallic | Published 02/25/2007 | Postcard Marketing | Rating:
If you're going to do postcard marketing on an ongoing basis, it's a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a "swipe file."

How do you start a swipe file? By watching your mail!

Save all the postcards that arrive in your mailbox for one month, and I guarantee that you?ll have a bumper crop of ideas to choose from. (During the political campaign season, it'll only take a week.)

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» Planning Your Postcard Marketing Campaign
By Martha Retallic | Published 02/25/2007 | Postcard Marketing | Unrated
Before you create your postcard, do a little planning. Ask yourself:

1. Why are you doing this card mailing? Do you want to get new clients? Or do you want to stay in touch with existing clients?

2. To whom are you going to be mailing these cards? Which begs another question: who's on your mailing list?
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» When Designing Postcards, Aim for "Refrigerator Door Mindshare"
By Martha Retallic | Published 02/25/2007 | Postcard Marketing | Rating:
If you want to design effective marketing postcards, then aim for "Refrigerator Door Mindshare."

By this, I mean that you should create a card that someone would be proud to display on his or her refrigerator door.

The image on the front of your postcard should be simple, but attractive. I?ve found that brightly colored cards pull a better response than dark, moody cards. Save your artistic angst for some other medium.
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