Your brand identity is how you see yourself. Your brand perception is how others see you. If you want your brand strategy to be successful, you need to ensure your brand message is consistent.

Bloggers seem to wrestle with the issue of how often they should be posting. I do not think this is overly important though as for me, quality is always more important that quantity. I think a bigger issue is determining how long a blog post should be.

You are talking to a customer and after you present
your product, service or solution, she asks, "What
discount can I get?" or "What can you do about the
price?" Think before you speak otherwise this
innocent-sounding question will cost you money right
off your bottom line. While it's tempting to offer a
discount or better price resist the desire to do so. 
Here's why.